Open to opportunities

chen ziyi

@chenziyi

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I build brand identities, packaging, and campaign artwork from concept to production.

Singapore

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What I'm looking for

I’m looking to grow my brand and graphic design foundation through photography, videography, motion design, and adjacent multimedia work, while contributing research-led, on-trend design in a fast-paced collaborative studio environment.

At ByFormation Pte. Ltd. in Singapore, I create visual assets, logos, brand guides, packaging, product mockups, and recurring campaign content across a full product line.

I translate brand direction into production-ready and press-ready artwork, using typography, colour, layout, and visual storytelling to create consistent, commercially relevant design systems. I also bring story-driven concepts to studio stakeholders and incorporate feedback throughout the creative process.

I use Adobe Firefly, Claude, ChatGPT, and Midjourney to accelerate concepting and design production, while working across Photoshop, Illustrator, InDesign, Figma, and Adobe XD.

Previously at Am I Addicted (Initia SG), I designed Instagram graphics and campaign assets, supported workshop visual setup, and helped maintain quality in a fast-paced studio environment. I’m excited to keep expanding into photography, videography, motion design, and adjacent multimedia work.

Experience

Work history, roles, and key accomplishments

Current

Brand and Graphic Designer

Current

ByFormation Pte. Ltd

Jan 2025 - Present (1 year 7 months)

Conceptualised and developed brand identities, packaging, and campaign content, integrating AI-assisted tools to accelerate design production. Collaborated with stakeholders to deliver consistent, on-trend visuals across multiple channels.