Charu Kashyap

I’m an MBA candidate in Marketing & Brand Strategy, combining hands-on administrative project coordination with strategic thinking. I translate strategy into measurable results while staying calm and effective in fast-paced environments. I’m also passionate about sustainability and purpose-driven ventures.

In my internships, I led end-to-end operational work—managing timelines, tracking deliverables, and maintaining process documentation. At Rooted Bharat, I streamlined workflows and improved team efficiency through accessible process guides. At Core Fit Care, I supported Instagram & LinkedIn campaign execution, used Google Analytics and Meta Insights for reporting, and helped drive 12% organic traffic growth, while improving targeting workflow efficiency by 20%.

My projects sharpen my ability to turn complex inputs into clear outcomes: I owned full discovery and documentation for a food-tech startup, producing an end-to-end strategy deck with user research, pricing, and UX recommendations. I enjoy stakeholder alignment, competitor audits, and delivering structured, quality outputs—and I’m eager to support Project Bay’s vision for workation and sustainability in Europe.