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chareine fernandes

@chareine

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Experienced Radio and TV Programming Specialist with a passion for music.

India

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What I'm looking for

I am seeking a dynamic role in media where I can leverage my programming expertise and passion for content to drive brand growth and audience engagement.

I am a dedicated Radio and TV Programming Specialist with over a decade of experience in the entertainment industry, currently serving as an Assistant Manager at Viacom18 for Vh1. My role involves leading a talented team of music and content schedulers to create a seamless viewing experience that aligns with the channel's policy and brand positioning. I actively collaborate with music labels and artists to acquire new music and enhance their presence on the channel, ensuring Vh1 remains the premier platform for International and English Indie artists.

Previously, I worked as a Station Producer/Manager at Radio Mirchi, where I honed my skills in music scheduling and programming for web radios, focusing on diverse genres including Bollywood and Indian Indie music. My expertise extends to content creation for social media and YouTube, where I have successfully led teams to engage audiences and build brand visibility. My analytical skills allow me to monitor viewership ratings effectively, driving strategies that enhance brand recall and audience engagement.

Experience

Work history, roles, and key accomplishments

Assistant Manager

Viacom18

Jan 2022 - Apr 2024 (2 years 3 months)

Led programming for Vh1, India's leading English Music channel, managing a team of music and content schedulers. Collaborated with music labels and artists for new music acquisition and enhanced brand visibility through strategic programming and marketing initiatives.

Team Leadership Brand Management Data Analysis Viewership Monitoring Digital Marketing Artist Relations Trend Research

Station Producer/Manager

Radio Mirchi

May 2019 - Jan 2022 (2 years 8 months)

Managed music scheduling and programming for web radios, focusing on various genres including Bollywood and International music. Led a team of Radio Jockeys and content creators while ensuring high-quality music curation and audience engagement.

Content Creation Team Leadership Data Analysis Trend Research Artist Relations Music Curation Social Media Management

Private Music Tutor

Self Employed

Jan 2009 - Jan 2020 (11 years)

Provided personalized piano lessons to students, adapting teaching methods to meet individual learning styles and goals.

Piano Instruction Music Theory Student Engagement Communication Skills Time Management Music Education

Jr. Music Manager

9X MEDIA

Oct 2016 - Jan 2018 (1 year 3 months)

Focused on music programming and scheduling for 9XO, identifying popular trends and artists. Utilized scheduling software and contributed to content creation for social media and YouTube.

Trend Analysis Content Creation Social Media Management Music Curation Data Analysis Team Collaboration Brand Development

Admin / Social Media Manager

Mumbai Music Institute/Audio Garage Studios

Jan 2015 - Jan 2016 (1 year)

Managed administrative tasks and social media presence for the music institute, enhancing online visibility and engagement through strategic content creation.

Social Media Management Content Creation Administration Brand Development Communication Skills Event Coordination Music Education Team Collaboration Digital Marketing

Music Teacher

Koala Club Sion

Mar 2013 - Jan 2015 (1 year 10 months)

Taught music to students, focusing on piano and music theory, fostering a love for music and enhancing students' skills through personalized instruction.