Cecilia User

Manage the digital tools ecosystem used by Wholesale teams across AWWG, coordinating product evolution and adoption with business stakeholders and technology partners. Connect commercial and user needs with digital product improvements across wholesale sales workflows.

Led end-to-end UX/UI development and launch of a Digital Showroom for global sales teams across multiple brands. Managed a team of 4 and reported to directors and C-level stakeholders, coordinating internal teams and external development and design providers.

Designed digital content for wholesale platforms and collaborated with development teams on UX/UI improvements and brand consistency.

Managed 360-degree communication campaigns, coordinating creative teams, digital content, timelines and execution.

Managed production and scheduling of social media content, newsletters and influencer marketing assets to maintain consistent brand messaging.

Coordinated styling teams during e-commerce shoots to deliver product imagery on schedule and to quality standards.

Google Project Management Certificate.

Master's in Art Direction in Communication.

Bachelor's Degree in Graphic Design.