At TELEMEDELLÍN, I create and produce the content schedule for social media about the work of the Mayor of Medellín and the mayor's office. I also implement digital advertising for El Alcalde de la Gente.
At VAHOS Y OROZCO, I create social media content, direct digital strategy, and lead the team. My work includes digital advertising on Meta, Google, and TikTok Ads.
At ALCALDÍA DE MEDELLÍN, I coordinated communications for the Secretaría de Participación Ciudadana and handled media relations. Earlier, I worked on the press team for the Mayor of Medellín, preparing written materials and press releases and reporting on city events.
Sports journalism has been a recurring part of my career: I presented the sports section at HORA 13 NOTICIAS, covered sports for NOTICIAS RCN TELEVISIÓN, and wrote digital content for FUTBOLETE. I also produced journalism during the 2016 Olympic Games for CARACOL TELEVISIÓN.

