Open to opportunities

Carmina Delos Reyes

@carminadelosreyes

Message

I build strategic brand and marketing designs that elevate visibility, perception, and engagement.

Philippines

Message

What I'm looking for

I'm looking to elevate a brand’s messaging, perception, and visibility through strategic, effective design, art direction, and brand-focused marketing work.

At Philippine Airlines, I create social media posts, website banners, and presentation templates while guiding creative agency work. My A350-1000 teaser design earned 4.8k Facebook interactions and 2.5k Instagram interactions.

I’ve also led sponsorships, partnerships, and KOL campaigns that generated more than PHP 15 million in earned media value, including a Michelin Guide partnership. Managing Philippine Airlines’ Facebook, Instagram, and TikTok, I helped grow Facebook and Instagram followers by 50k and increased engagement rates by 0.50%.

Previously at Robinsons Land Corporation, I created marketing collateral and developed the business unit’s first official brand guidelines to drive consistent communication across platforms.

Experience

Work history, roles, and key accomplishments

Current

Content Design Specialist

Current

Philippine Airlines

Nov 2025 - Present (9 months)

Creates designs such as social media posts, website banners, and presentation templates. Provides art direction to the creative agency and achieved high engagement on social media posts.

Adobe Illustrator Figma Capcut Canva Social Media Design Art Direction

Partnerships Specialist

Philippine Airlines

Jun 2025 - Oct 2025 (4 months)

Led brand sponsorships, partnerships, and KOLs for brand campaigns, generating over PHP 15 million in earned media value. Managed a partnership with Michelin Guide for influencer flights.

Partnership Management Sponsorship Influencer Marketing Campaign Management

Social Media Specialist

Philippine Airlines

Jan 2025 - May 2025 (4 months)

Managed Philippine Airlines' social media pages, increasing follower counts and engagement rates. Ensured all posts adhered to brand guidelines.

Social Media Management Content Strategy Brand Guidelines Facebook Instagram TikTok

Creative Specialist

Philippine Airlines

Jan 2024 - Dec 2024 (11 months)

Created internal and external branded materials, delivering all projects on time and consistent with brand guidelines. Achieved high engagement on a published material.

Graphic Design Branding Adobe Illustrator Figma Capcut Canva

Multimedia Designer

Robinsons Land Corporation

Nov 2022 - Nov 2023 (1 year)

Created marketing collaterals and developed the business unit's first official brand guidelines, ensuring brand consistency across all platforms.

Multimedia Design Brand Guidelines Adobe Illustrator Video Editing Figma Capcut Canva

Education

Degrees, certifications, and relevant coursework

Ateneo de Manila University

Bachelor of Fine Arts, Information Design

Grade: 3.38

Activities and societies: Member and Designer for Ateneo Cheerleading Team, Graphic Designer for Musician's Pool Organization

Bachelor of Fine Arts, Major in Information Design. Graduated with honors and relevant coursework in graphic design, visual communication, and typography.