Open to opportunities

Bright Daniel

@brightdaniel

Message

Brand identity designer and strategist crafting visual systems that communicate with clarity.

Nigeria

Message

What I'm looking for

I’m looking for a team that values brand clarity and strategy, where I can lead visual execution and build end-to-end brand systems—designing identity, campaigns, and brand-led web experiences with measurable impact.

I’m a creative thinker who solves brand problems through brand identity design, brand strategy, and messaging that stays clear everywhere—from a billboard to a business card. I build brand systems from the inside out, shaping positioning, personality, and voice, then translating it into visuals that hold together across every touchpoint.

As Creative Director at FBTS (2024–Present), I collaborate on discovery and strategy, then lead visual execution, guidelines, and rollout across touchpoints. Previously, as a Senior Graphic Designer, I led 43+ brand strategy sessions, managed print & installation of 70+ brand assets, and concepted and executed campaigns producing 100+ branding and marketing materials—advancing results like a 53% increase in ticket sales and a 35% reduction in publicity spend.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

FBTS

Jan 2024 - Present (2 years 5 months)

Collaborate with partners on brand discovery and strategy, then lead end-to-end visual execution, guidelines, and rollout across touchpoints. Lead UI/UX for brand-led web builds, balancing visual consistency with user experience.

Brand Strategy Brand Identity Design Art Direction Copywriting UI UX Design Adobe Illustrator Figma

Senior Graphic Designer

B & K

Jan 2019 - Jan 2023 (4 years)

Led 43+ brand strategy sessions, guiding positioning, pain-point definition, and solution design to support campaign and identity outcomes. Managed print & installation of 70+ brand assets and designed 100+ branding and marketing materials across fashion, food, e-commerce, retail, and entertainment.

Brand Strategy Brand Identity Design Print Production Graphic Design Packaging Design Copywriting

Graphic Designer

B & K

Jan 2020 - Jan 2022 (2 years)

Concepted and executed ad campaigns and produced branded collateral for three annual campaigns, including copywriting and full production. Co-developed and designed school packaging for Top Age Honey and led a school outreach campaign reaching 2,500+ children, contributing to 1,000+ bottles sold, with 53% higher ticket sales and 35% lower publicity spend.

Brand Collateral Production Copywriting Packaging Design Layout Design Print Production