Bright Daniel
@brightdaniel
Brand identity designer and strategist crafting visual systems that communicate with clarity.
What I'm looking for
I’m a creative thinker who solves brand problems through brand identity design, brand strategy, and messaging that stays clear everywhere—from a billboard to a business card. I build brand systems from the inside out, shaping positioning, personality, and voice, then translating it into visuals that hold together across every touchpoint.
As Creative Director at FBTS (2024–Present), I collaborate on discovery and strategy, then lead visual execution, guidelines, and rollout across touchpoints. Previously, as a Senior Graphic Designer, I led 43+ brand strategy sessions, managed print & installation of 70+ brand assets, and concepted and executed campaigns producing 100+ branding and marketing materials—advancing results like a 53% increase in ticket sales and a 35% reduction in publicity spend.
Experience
Work history, roles, and key accomplishments
Creative Director
FBTS
Jan 2024 - Present (2 years 3 months)
Collaborate with partners on brand discovery and strategy, then lead end-to-end visual execution, guidelines, and rollout across touchpoints. Lead UI/UX for brand-led web builds, balancing visual consistency with user experience.
Senior Graphic Designer
B & K
Jan 2019 - Jan 2023 (4 years)
Led 43+ brand strategy sessions, guiding positioning, pain-point definition, and solution design to support campaign and identity outcomes. Managed print & installation of 70+ brand assets and designed 100+ branding and marketing materials across fashion, food, e-commerce, retail, and entertainment.
Graphic Designer
B & K
Jan 2020 - Jan 2022 (2 years)
Concepted and executed ad campaigns and produced branded collateral for three annual campaigns, including copywriting and full production. Co-developed and designed school packaging for Top Age Honey and led a school outreach campaign reaching 2,500+ children, contributing to 1,000+ bottles sold, with 53% higher ticket sales and 35% lower publicity spend.
Design Intern
Ficant Press
Jan 2014 - Jan 2016 (2 years)
Produced layout designs for logos, business cards, flyers, and brochures, supporting end-to-end print production from brief to delivery.
Education
Degrees, certifications, and relevant coursework
Bright hasn't added their education
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