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Brice Alef

@bricealef

I build AI-informed UX/UI, CRM, and brand experiences for digital campaigns and products.

United States
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What I'm looking for

I'm interested in building scalable, intelligent design systems that combine AI-driven automation with human-centered thinking across UX/UI, branding, and digital experiences.

I've refined AI-generated web and mobile interfaces as a UX/UI Prompt Engineer with Mercor and OpenAI, using structured prompt analysis, vibe coding, and output comparisons to improve usability, clarity, and visual consistency.

At Zenni Optical, I created email marketing and digital assets reaching hundreds of thousands of customers each month, while supporting website design, motion graphics, marketing imagery, and large-scale campaign templates.

I've also led campaigns, packaging, and site redesigns for Beauty Industry Group brands including Twisted Fringe, Babe Hair, and Donna Bella. Across Snapfish, Gear Launch, SpeedPro, Minted, and FRIN Graphics, I've built cohesive brand work spanning production, print, photography, e-commerce, and quality control.

Experience

Work history, roles, and key accomplishments

Mercor logoME

UX/UI Designer and Prompt Engineer

Sep 2025 - Feb 2026 (5 months)

I was tasked with analyzing and re-engineering prompts for web and application design generation using ChatGPT. Using my design knowledge, I critiqued and actively improved on the model’s ability to
construct landing pages, emails, and mobile applications through vibe coding and output comparisons. I was also expected to ensure designs were functional as well as aesthetically consistent.

Zenni Optical logoZO

CRM Marketing Designer

Jun 2022 - Jun 2025 (3 years)

The main component of my role at Zenni is to create captivating email marketing that reaches hundreds of thousands of Zenni customers each month. My role includes working on email campaigns as well as marketing pop-ups seen on the Zenni website. I'd research and track down marketing materials and create my own when none are available; I also create motion graphics, edit marketing imagery, and gene

Beauty Industry Group logoBG

Senior Graphic Designer

Feb 2021 - Jun 2022 (1 year 4 months)

I took the lead on campaigns for brands such as Twisted Fringe, Babe Hair, and namely, Donna Bella. I worked closely with brand owners to help reinforce their brands through email design, print and packaging design, targeted social, paid ads, as well as campaign and brand development. In my first holiday season with the company, I contributed design direction for a campaign that netted over $3.8 m

GearLaunch logoGE

Graphic Designer

May 2019 - Jan 2020 (8 months)

As a Graphic Designer for GearLaunch, I was hired to produce high-quality online marketing materials, as well as develop Mockups, Wireframes, and Email Campaigns to establish and maintain a cohesive brand identity. Helped develop a new stream of revenue for the company and earned Gearlaunch an additional $12k in profit within just one month of implementation.

Snapfish logoSN

Graphic Designer/Production Artist

Sep 2016 - May 2019 (2 years 8 months)

During my time on the Design Solutions Team at Snapfish I worked closely with other designers; managing site design assets, creating product parity between multiple regions and practicing quality control across all Snapfish international sites.

SpeedPro East Bay logoSB

Print Production Manager and Lead Designer

Apr 2016 - Aug 2016 (4 months)

As the Production Manager and Designer at SpeedPro East Bay, my responsibilities include cleaning and maintaining the printers, producing high-quality prints for customers, inspecting digital files, and generating print-quality artwork for customers who request our design services.

American Wholesale Lighting logoAL

Design and Marketing Lead

Mar 2016 - Apr 2016 (1 month)

As a Graphic Designer and Head of Marketing at American Wholesale Lighting, I've filled a number of shoes, so to speak. Working as Marketing lead, my daily responsibilities have ranged from (including but not limited to) designing a cohesive brand and aesthetic company identity, to meticulously optimizing the company's online presence through comprehensive SEO and UX/UI web development.

Much of m

Frin Graphics logoFG

UX UI / Printer / Graphic Designer

Jun 2012 - Mar 2016 (3 years 9 months)

FRIN Graphics is a local Graphic, Web and Photography Studio located in the heart of
Downtown Oakland. FRIN specialized in Web Design and Branding as much as Printing and
Photo Restoration. My responsibilities ranged from designing and printing promotional
material for clients to meeting with clients to create web mockups and SEO and SEM
campaigns.

Minted logoMI

Print Quality Specialist

Dec 2015 - Jan 2016 (1 month)

As a Print Quality Specialist, I worked closely with both customers and printers via email to correct print and shipping mistakes. This role required in-depth knowledge of the Salesforce platform to manage tickets and communicate between the printers and customers in order to troubleshoot shipping and printing errors.

Minted logoMI

Design Associate

Oct 2015 - Dec 2015 (2 months)

As both a Design Associate my responsibilities included making design choices on behalf of the customer by correcting spelling, color, font, and other design elements for proofing. Being a Minted Design Associate takes a keen eye, problem-solving skills, well-rounded knowledge of print design and design software as well as an in-depth understanding of printing processes, and attention to detail.

Berkeley City College logoBC

UX/UI Web Developer

Jan 2014 - Jun 2014 (5 months)

Doubling as both a student and a web developer during my time at BCC helped establish a
strong understanding of the inner-workings of content management systems like WordPress.
Under the instruction of Justin Hoffman, my fellow students and I created a web portal for a
campus book exchange social hub for Berkeley City College Students. My role in the project
was to create wireframes and mockups, l

Education

Degrees, certifications, and relevant coursework

AA

Academy of Arts

Bachelor of Arts, Graphic Design

2025 - 2026

Grade: GPA 3.5

Pursuing a degree in Graphic Design with a focus on UX/UI prompt engineering.

AA

Academy of Arts

Graphic Design

2025 - 2026

Grade: 3.5

Pursued studies in Graphic Design and Web Design, achieving a GPA of 3.5.

LI

LinkedIn

Designing a Resume for Creatives

Issued Apr 2020

BC

Berkeley City College

Design and Applied Arts

2012 - 2013

During my time at BCC, I worked diligently alongside peers and professors on design projects ranging from web development to game design. After my first semester I was offered a job as a Web I class teacher's aid, During my second year I helped build a book exchange website portal for students attending BCC.

BC

Berkeley City College

Graphic Design

Grade: 3.5

Studied Graphic Design and Web Design, achieving a GPA of 3.5.

LI

LinkedIn

UX Foundations: Style Guides and Design Systems

Issued May 2020

AU

Academy of Art University

Illustration

2011 - 2012

SR

St. Clair County RESA

High School, Information Technology

2010 - 2011

BC

Berkeley City College

Associate of Arts, Web Design

Grade: GPA 3.5

Studied Web Design with a focus on graphic design principles.

LI

LinkedIn

Adobe XD for Designers

Issued Apr 2020

LI

LinkedIn

Introduction to Graphic Design

Issued Jul 2019

LI

LinkedIn

Branding for Designers

Issued Jun 2019

Tech stack

Software and tools used professionally

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