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Boris SanamiantsBS
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Boris Sanamiants

@borissanamiants

Product Design Lead who turns complex workflows into clear, high-impact digital products.

Kyrgyzstan
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I have 19 years of experience in product and UX design, building digital products and leading design teams.

At Mbank, I lead design across three classifieds products in the bank’s ecosystem. I rebuilt the design system from around 1,500 components to 500, helped launch an Islamic auto-financing product that generated 330 million som in six months, and designed an AI image-moderation service that doubled review speed.

At Optima Bank, I progressed from Senior Product Designer to Design Lead for the mobile division, leading 10 product designers and 4 UX writers. I worked on Optima24, used by 370,000+ people daily, designed SME onboarding that increased applications about 25 times, and helped extend the design system across four products.

At B12, a US AI website-building company, I was the sole Design Expert for five years, working on the core product and its AI-powered creative tools. At Yorc, I researched operators’ needs and designed a CRM and mobile app for Kyrgyzstan’s Crisis Management Center.

I use Claude Code, Cursor, and Figma Make to explore ideas and build interactive prototypes.

Experience

Work history, roles, and key accomplishments

MM
Current

Design Lead

Mbank: MClassified

Sep 2025 - Present (1 year 2 months)

Owns design for all three products in the MClassified family, launched an auto-loan service from scratch, audited and rebuilt the design system, and designed an internal AI-powered image moderation service.

CC

Lecturer and Dean of Design

Compass College

Jan 2021 - Dec 2023 (2 years 11 months)

Authored the 3-year curriculum of the Design & IT faculty, taught design, and led the design faculty.

TA

Lecturer and Head of Design & High Technologies

Technical School of Innovation, AUCA

Jan 2019 - Dec 2021 (2 years 11 months)

Taught design in English at the American University of Central Asia and led the design and high technologies department.

SK

Senior Web Designer

School of Data Kyrgyzstan

Jan 2018 - Jun 2018 (5 months)

Led concept development for an open data portal, designed promotional materials, and wrote user guides.

SG

Web Designer / Graphic Designer

Saima 4G

Feb 2017 - Jan 2018 (11 months)

Designed advertising materials and print layouts, and created visuals aimed at the target audience.

LC

Web Designer

Logos Consult

Jan 2014 - Apr 2016 (2 years 3 months)

Designed websites, illustrations, and banners, and created UX flows and behavioral scenarios.

NL

PR Specialist

Nurtai LLC

Feb 2014 - Jan 2015 (11 months)

Developed the company's information and marketing strategy, produced advertising, and trained staff in communication skills.

SE

Freelance Designer

Self Employed

Sep 2010 - Feb 2014 (3 years 5 months)

Independent design practice: logos, graphic materials, print and one-off projects, mostly for international clients.

Education

Degrees, certifications, and relevant coursework

CC

Compass College

Lecturer and Dean of Design, Design

2021 - 2023

Authored the 3-year curriculum of the Design & IT faculty and taught design while leading the design faculty.

TA

Technical School of Innovation, AUCA

Lecturer and Head of Design & High Technologies, Design

2019 - 2021

Taught design in English at the American University of Central Asia and led the Design & High Technologies department.

Tech stack

Software and tools used professionally

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