I build intuitive, responsive web platforms for clients including Luxe Union, By Elaz, and Tibeb Maed through B.R.O.C.
I lead end-to-end UI/UX design, from user portals and wireframes to navigation architecture, web application specifications, and digital integrations. I use AI-assisted development environments including Cursor and v0.dev alongside modern hosting solutions to support performance and responsive layouts.
As Executive Director at Asser Charitable Organization, I lead strategy and operations for community programs, international partnerships, budgets, fundraising, project management, and stakeholder relations. My contributions were formally recognized with a certificate of appreciation from the Board of Directors.
I also coordinated Safaricom Ethiopia's launch in Mekele with Laza Tigrigna Media and Communications, managing planning, stakeholder coordination, on-the-ground execution, and localized media strategies for the Tigray market.
