BIBisma Imran
@bismaimran
Product Designer focused on user-centered design and UX research.
CanadaWhat I'm looking for
I am a passionate Product Designer with a strong foundation in UX research and illustration, dedicated to creating intuitive, user-centered interfaces for both web and mobile platforms. My journey in design has been marked by a commitment to uncovering user needs through detailed journey mapping and driving impactful design improvements from concept to launch.
Currently, I am honing my skills as a UX Design Intern at ThrillX Design, where I have successfully redesigned large e-commerce websites to boost conversion rates. By integrating user research and data analysis into my design decisions, I achieved a remarkable 194% increase in conversion rates. My previous experiences at Insurify and Drop have further solidified my ability to collaborate with cross-functional teams and deliver designs that not only meet user needs but also align with practical and regulatory standards.
With a Bachelor of Design (Hons) from OCAD University, I am equipped with a diverse skill set that includes wireframing, prototyping, and usability testing. I am eager to continue my journey in product design, leveraging my skills to create meaningful user experiences that drive measurable results.
Experience
Work history, roles, and key accomplishments
UX Design Intern
ThrillX Design
Jun 2023 - Present (2 years 1 month)
Redesigned large e-commerce websites to boost conversion rates, integrating user research and data analysis to inform design decisions. Executed rigorous qualitative and quantitative research using heatmaps, user recordings, and surveys to uncover interaction insights and eliminate conversion blockers. Analyzed and orchestrated A/B testing, achieving a 194% increase in conversion rates and a 92% u
Product Design Intern
Insurify
Apr 2023 - Present (2 years 3 months)
Designed a web application to help corporate employees maximize their insurance benefits, focusing on intuitive flow and responsive design. Conducted comprehensive research on employee health benefit utilization and created detailed personas to drive a user-centered design process. Collaborated with cross-functional teams to align design decisions with practical and regulatory standards.
Product Design Intern
Drop
Jan 2022 - Present (3 years 6 months)
Conceptualized and executed the design for a weight loss habit-building mobile app that integrated social and financial incentives to sustain user engagement. Facilitated user research by conducting over 50 interviews to uncover customer needs, thereby informing the prioritization of features and product roadmap. Developed and refined interactive app wireframes in collaboration with the developmen
Education
Degrees, certifications, and relevant coursework
OCAD University
Bachelor of Design (Hons), Product Design
Activities and societies: Coursework: ProductDesign:Wireframing,prototyping,responsivedesignprinciples,illustration,designsystems,UXResearch:User research, journey mapping, information architecture, usability testing, Digital tools: Figma,Adobe CC (Fresco, Photoshop, Illustrator), ProCreate, Blender, Google UX Design Certificate
Studied Product Design, focusing on wireframing, prototyping, responsive design, and design systems. Gained expertise in UX Research, including user research, journey mapping, information architecture, and usability testing. Developed skills in digital tools such as Figma, Adobe CC, ProCreate, and Blender.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
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