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@banenkosiwisdom
Data-driven Content Marketing Specialist with 8+ years of experience.
I am a Data-driven Content Marketing Specialist with over 8 years of experience in crafting high-impact, SEO-optimized content across various platforms. My expertise lies in leveraging AI tools and analytics to enhance brand visibility, engagement, and lead generation. I have a proven track record of managing content calendars and collaborating with cross-functional teams.
Throughout my career, I have spearheaded content marketing strategies for diverse niches, aligning with SEO trends to maximize organic reach. My role as Editor in Chief involved directing a data-driven content calendar and producing multimedia content, including infographics and videos. I thrive in remote, fast-paced environments, focusing on innovation and measurable results while ensuring brand consistency and engagement.
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Work history, roles, and key accomplishments
RedZone Digital
Feb 2023 - Jun 2024 (1 year 4 months)
Spearheaded content marketing strategies for diverse niches, aligning with SEO trends to increase organic reach. Managed a data-driven content calendar, collaborating with cross-functional teams to enhance audience engagement and boost traffic by 35%.
The Axis
May 2022 - Jun 2024 (2 years 1 month)
Directed a data-driven content calendar, producing 10–20 daily gallery articles. Collaborated with SEO and creative teams to ensure brand consistency and enhance traffic through keyword optimization.
Equity Axis
Oct 2021 - Jun 2024 (2 years 8 months)
Translated market research into compelling blog and newsletter content, driving policy discussions. Utilized AI tools to streamline content production, reducing revision cycles by 20%.
TextRoyal
Jan 2020 - Feb 2021 (1 year 1 month)
Authored over 200 SEO-optimized articles across finance, tech, and lifestyle niches. Collaborated with clients to develop content strategies that increased website traffic by 25% on average.
Degrees, certifications, and relevant coursework
Bachelor of Arts (Honours), Economics
2016 - 2020
Completed a Bachelor of Arts (Honours) in Economics, focusing on economic theories, data analysis, and market research methodologies.
Software and tools used professionally
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