Ayushya Sidhnath

AS

Open to opportunities

Ayushya Sidhnath

@ayushyasidhnath

Data Analyst focused on product and business KPIs, using SQL, Power BI dashboards to drive decisions.

What I'm looking for

I’m looking for a role where I can own KPI monitoring and dashboarding, run funnel/retention analyses, and partner with product and business stakeholders to turn SQL and BI insights into faster, better decisions.

I’m a Data Analyst with 2.5+ years of experience analyzing product and business data to support decision-making. I specialize in funnel analysis, retention/cohort insights, and stakeholder-ready reporting for fast-paced digital businesses.

I’ve used SQL and advanced Excel to extract, clean, validate, and analyze large datasets—turning user lifecycle (signup → purchase), engagement, and purchase patterns into actionable findings. I monitor 10+ business KPIs like revenue, admissions, conversion, and payment success rate, and I build dashboards in Power BI and AWS QuickSight so leadership can track trends and act quickly.

Across roles—from freelance business analysis to product analyst work and internships—I consistently collaborate with data and product teams, define metric understanding, and deliver insights through structured reports and data visualizations. I enjoy digging into drivers behind conversion, time-to-first-purchase, churn, and growth—so decisions are grounded in evidence.

Experience

Work history, roles, and key accomplishments

UP

Product Analyst (Intern)

Utkarsh Classes (JV PW)

May 2025 - Dec 2025 (7 months)

Analyzed user lifecycle data (signup to purchase) to identify funnel drop-offs impacting conversion and admissions. Built Power BI dashboards and monitored 10+ business KPIs (revenue, admissions, conversion, payment success) to support weekly leadership reviews.

SQL Advanced Excel Power BI Funnel Analysis Retention Analysis KPIs Data Cleaning Data Validation Dashboarding

FR

Business Analyst (Freelance)

Freelance

Jan 2024 - Apr 2025 (1 year 3 months)

Analyzed sales, operations, and customer datasets across multiple client projects to evaluate performance and identify growth opportunities. Cleaned and validated multi-source data and delivered Power BI dashboards with KPI insights (revenue trends, retention, product performance) to support stakeholder decision-making.

SQL Data Cleaning Data Validation Power BI KPIs Retention Analysis Data Visualization Dashboard Development Business Analytics

PF

Product Analyst Intern

Pocket FM

Jul 2023 - Dec 2023 (5 months)

Analyzed user engagement metrics (logins, listening time, session frequency) to understand content consumption behavior. Conducted retention and churn analysis and built dashboards for product and management teams, including advertising performance metrics (CTR, conversion rate, ROI) to support monetization strategies.

SQL Data Analysis Retention Analysis Dashboarding Power BI Behavioral Analytics KPI Tracking

Education

Degrees, certifications, and relevant coursework

GC

Gaya College

MBA, Marketing & Finance

2020 - 2022

Completed an MBA in Marketing & Finance at Gaya College from 2020 to 2022.

IB

IIIT - Bengaluru

Post Graduate Diploma Certificate, Data Science

2020 - 2021

Earned a Post Graduate Diploma Certificate in Data Science at IIIT - Bengaluru from 2020 to 2021.

Tech stack

Software and tools used professionally

Gmail

SQL

Make

Remote

Jan

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