Ayushi Awasthi

Redesigned the Dam Good Fish app, website, and mobile application end-to-end, creating intuitive user journeys that improved engagement and product experience. Used research, usability testing, AI tools, and cross-functional collaboration to deliver scalable, data-informed UX solutions.

Proposed design changes to improve the UX of the website (B2B) and brand alignment. Developed visual prototypes using digital tools like Figma, Illustrator, Photoshop, and hand sketches, and mentored the design team.

Designed user-centric products by making initial sketches, 3D vectors, final techpacks, and colorways.

Accomplished as a craft researcher for the 'One District One Product' program, communicating with stakeholders, building action reports, and giving inputs for design interventions for each craft.

Designed a B2B dashboard for a specialized user base to evaluate multiple digital campaign performances in one place. Designed AI-assisted analytics dashboards that surfaced campaign trends and overall client performance, organizing complex data into clear, actionable views.

Conducted primary and secondary user research, performed in-depth user interviews to identify pain points, and created personas, user journey maps, and low-to-high fidelity wireframes and final prototype using Figma.

Executive Programme in User Experience Design from IIT Delhi, completed between 2024 and 2025.

Bachelor of Design in Textile Design from NIFT Kannur, completed between 2015 and 2019.