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Ayman Zahra

@aymanzahra

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UX Designer delivering data-driven product strategy and measurable growth.

India

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What I'm looking for

I’m looking to lead end-to-end UX/product strategy that improves onboarding, engagement, and conversion using research, funnel analysis, and scalable design systems—ideally in fintech/insurtech teams where I can iterate with product and engineering.

I’m a Strategic UX/Product Designer with 4+ years of experience leading end-to-end design projects in dynamic startup environments. I translate user research and behavioral analytics into intuitive interfaces, focusing on measurable business impact across insurance tech, fintech, and B2B/B2C platforms.

At Inka Insurance, I onboarded 70,000+ users through end-to-end UX optimization, boosting user engagement by 80% through data-driven redesigns. I specialize in scalable design systems, conversion optimization, and funnel analysis—also improving task completion rates by 30% at Lowfied and achieving 70% user activation during pre-launch—while partnering closely with product and engineering teams to iterate based on user feedback.

Experience

Work history, roles, and key accomplishments

Current

UX Designer & Product Strategist

Current

Inka Insurance

Sep 2024 - Present (1 year 9 months)

Led end-to-end UX optimization for insurance onboarding, successfully onboarding 70,000+ users. Increased user engagement by 80% through data-driven design iterations, and reduced abandonment with funnel analysis and targeted onboarding improvements.

UX Optimization Product Strategy User Onboarding User Research Usability Testing Funnel Analysis Data & Design Cross Functional Collaboration

UX Designer

Lowfied

Apr 2024 - Sep 2024 (5 months)

Developed a scalable design system that reduced design-to-development time by 40%. Improved task completion rates by 30% via usability testing and achieved a 70% user activation rate during the pre-launch phase.

Design Systems Usability Testing Task Completion Funnel Analysis User Activation

UX Consultant

LaSani Consultancy

Sep 2022 - Mar 2024 (1 year 6 months)

Conducted digital product audits to identify UX gaps affecting engagement metrics across multiple brands. Performed heuristic and competitive analysis to inform redesigns and supported discovery through personas and customer journey mapping for 10+ brands.

Heuristic Evaluation Competitive Analysis UX Design Journey Mapping Personas Brand Focused UX

Freelance UX Designer

Self Employed

Jan 2022 - Mar 2024 (2 years 2 months)

Provided strategic UX consulting and digital identity support for brand partners. Developed content strategies, copywriting, and marketing materials to support brand launches.

UX Strategy Content Strategy Copywriting Marketing Materials Customer Research

Design Intern

Studio Lasani

Feb 2021 - Jun 2021 (4 months)

Supported product concept work by curating mood boards and building production-ready material libraries. Collaborated on user research and audience analysis to inform product development.

User Research Material Libraries Collaboration