Ayesha Soomro

At Asian Institute of Fashion DESIGN, I’m doing a master’s in marketing. My studies build on a bachelor's degree in fashion designing from the same institute.

For a university project on Benefit cosmetics, I researched the Pakistan market and target audience and conducted focus groups. The project team had five members.

I also researched the reasons behind 50/50 production stopping, its competitors, and packaging for a university relaunch project. I worked as a Sales Representative at GLOBAL TELE SERVICES from 2022 to 2023.