Avishek Roy Chowdhury
@avishekroychowdhury
Results-driven digital marketing professional specializing in performance marketing.
What I'm looking for
I am a results-driven digital marketing professional with over 3.5 years of experience specializing in performance marketing, social media management, and search engine marketing. My expertise spans various industries, including pharma, personal care, and finance, where I have successfully managed substantial ad budgets and optimized campaigns to achieve remarkable results.
At dMACQ Software, I spearheaded the launch of a new Event Promotion website, driving a 32% increase in organic traffic within three months. My strategic approach to digital marketing has consistently improved return on ad spend (ROAS) and reduced customer acquisition costs, demonstrating my ability to create effective marketing strategies that yield measurable outcomes.
Throughout my career, I have led content strategies and influencer collaborations that significantly boosted engagement rates and brand recall. I am passionate about leveraging my skills to drive growth and innovation in digital marketing, and I am eager to take on new challenges that allow me to further develop my expertise.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Executive
dMACQ Software
Sep 2024 - Present (9 months)
Spearheaded the launch of Dmacq’s Event Promotion website, enhancing SEO and driving a 32% increase in organic traffic. Developed go-to-market strategies for new SaaS products, generating over 50 B2B leads in 3 months and optimizing user journeys to increase demo sign-ups by 27%.
Digital Marketing Executive
Charak Pharma Pvt Ltd
Jun 2022 - Sep 2024 (2 years 3 months)
Managed digital marketing for Charak Pharma, overseeing a ₹1.5 Cr monthly ad budget. Optimized campaigns across Meta and Google Ads, achieving significant increases in ROAS and website traffic. Developed content strategies that enhanced engagement rates and reduced customer acquisition costs.
Search Engine Marketing Analyst
ReachLocal India
Oct 2021 - Jun 2022 (8 months)
Managed over 120 U.S.-based campaigns, optimizing ad spend for maximum ROI. Improved CTR and reduced CPC through competitive bidding strategies, leading to a significant increase in conversions. Developed a faster data collection system for reporting.
Education
Degrees, certifications, and relevant coursework
MICA, THE SCHOOL OF IDEAS
Postgraduate Degree, Digital Marketing
Postgraduate Degree in Digital Marketing & Advertisement.
THAKUR COLLEGE OF SCIENCE & COMMERCE
Bachelor of Mass Media, Mass Media
Bachelor of Mass Media (BMM) with a focus on Marketing & Advertising.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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