Avishek Roy ChowdhuryAC
Open to opportunities

Avishek Roy Chowdhury

@avishekroychowdhury

Results-driven digital marketing professional specializing in performance marketing.

India

What I'm looking for

I am looking for a dynamic role that challenges my skills and fosters growth.

I am a results-driven digital marketing professional with over 3.5 years of experience specializing in performance marketing, social media management, and search engine marketing. My expertise spans various industries, including pharma, personal care, and finance, where I have successfully managed substantial ad budgets and optimized campaigns to achieve remarkable results.

At dMACQ Software, I spearheaded the launch of a new Event Promotion website, driving a 32% increase in organic traffic within three months. My strategic approach to digital marketing has consistently improved return on ad spend (ROAS) and reduced customer acquisition costs, demonstrating my ability to create effective marketing strategies that yield measurable outcomes.

Throughout my career, I have led content strategies and influencer collaborations that significantly boosted engagement rates and brand recall. I am passionate about leveraging my skills to drive growth and innovation in digital marketing, and I am eager to take on new challenges that allow me to further develop my expertise.

Experience

Work history, roles, and key accomplishments

DS
Current

Senior Digital Marketing Executive

dMACQ Software

Sep 2024 - Present (9 months)

Spearheaded the launch of Dmacq’s Event Promotion website, enhancing SEO and driving a 32% increase in organic traffic. Developed go-to-market strategies for new SaaS products, generating over 50 B2B leads in 3 months and optimizing user journeys to increase demo sign-ups by 27%.

CL

Digital Marketing Executive

Charak Pharma Pvt Ltd

Jun 2022 - Sep 2024 (2 years 3 months)

Managed digital marketing for Charak Pharma, overseeing a ₹1.5 Cr monthly ad budget. Optimized campaigns across Meta and Google Ads, achieving significant increases in ROAS and website traffic. Developed content strategies that enhanced engagement rates and reduced customer acquisition costs.

Education

Degrees, certifications, and relevant coursework

MI

MICA, THE SCHOOL OF IDEAS

Postgraduate Degree, Digital Marketing

Postgraduate Degree in Digital Marketing & Advertisement.

TC

THAKUR COLLEGE OF SCIENCE & COMMERCE

Bachelor of Mass Media, Mass Media

Bachelor of Mass Media (BMM) with a focus on Marketing & Advertising.

Tech stack

Software and tools used professionally

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Avishek Roy Chowdhury - Senior Digital Marketing Executive - dMACQ Software | Himalayas