I've led AI-enabled creative design at Nykaa across Beauty, Man, Play, Nykaa Now, Superstore, and retail stores, partnering with product and business teams to turn performance data and user behaviour into stronger design decisions.
I led and mentored 20+ designers, streamlined workflows, directed platform campaigns and sales creatives, and built Nykaa's AI-enabled creative practice through pilots and adoption of tools including Rocketium, Adobe Firefly, and ChatGPT. At Myntra, I co-owned a premium homepage revamp with UX, shaping layout and information hierarchy to improve appearance and conversions.
My work spans UI, digital, AI, motion, print, photoshoots, advertising, and brand storytelling for teams and brands including Britannia, Lakmé, Dove, St. Ives, Simple, TRESemmé, Manish Malhotra, and more.
