Asma Muhammed

I’m a Data Analyst focused on turning raw data into clear, actionable reporting through interactive dashboards, KPI systems, and data-driven insights. I’m currently completing a Data Analyst internship while strengthening my BI practice with an AI-enhanced BI certification.

In my internship, I built Power BI dashboards for Twitter engagement metrics using DAX measures and advanced filtering logic, while developing my workflow for translating business questions into analysis using Power BI and Excel. I also bring a strong analytics foundation from HR and Sales contexts, supported by an academic background in Accounting & Finance (MBA).

My projects reflect how I work end-to-end: for supply chain logistics, I created a 5-page Power BI dashboard analyzing 9,215 orders across multiple plants, ports, and carriers. I designed a star schema model, resolved many-to-many relationships with DAX dimension tables, and delivered KPI-ready pages using interactive slicers and actionable annotations. For HR and sales, I built dashboard experiences in Excel with PivotTables and automated KPI card layout using VBA, and I apply the same “clean, model, measure, communicate” approach across every dataset.