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Ashwini Kumar User

@ashwinikumaruser

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SEO expert with a strong background in digital marketing strategies.

India

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What I'm looking for

I am looking for a dynamic role that allows me to leverage my SEO expertise while contributing to innovative marketing strategies and team growth.

I am an experienced SEO expert with a proven track record in driving organic growth and enhancing digital product roadmaps for major brands. As the Group Head at HiveMinds Innovative, I led a team of five, implementing comprehensive SEO strategies that integrated seamlessly with business objectives. My work with clients like Vijaya Diagnostics and Dominos SLK has been pivotal in aligning organic discoverability with their core goals, showcasing my ability to secure stakeholder buy-in through strategic insights.

In my previous role as Associate Project Manager at Growisto, I significantly contributed to scaling a major e-commerce platform, increasing traffic by 50% through innovative product-led SEO initiatives. My expertise in web analytics and product analytics, coupled with my ability to translate complex technical challenges into actionable strategies, has enabled me to drive substantial results for over 15 brands. I thrive in environments that challenge my problem-solving skills and allow me to mentor teams while fostering a collaborative atmosphere.

Experience

Work history, roles, and key accomplishments

Group Head

HiveMinds Innovative

May 2024 - Apr 2025 (11 months)

Oversaw a team of 5, driving the strategic integration of SEO into digital product roadmaps for major brands (e.g., Vijaya Diagnostics, Hong's Kitchen). Secured stakeholder buy-in from Veeba and Dominos SLK by strategically aligning organic discoverability with core business objectives.

SEO Strategy Technical SEO Content Marketing EEAT YMYL SEO Product Led Programmable SEO Web Analytics Stakeholder Management

Associate Project Manager

Growisto

May 2022 - Mar 2024 (1 year 10 months)

Drove significant organic growth for major e-commerce and D2C platforms, including scaling a 6M traffic site by 50% for Tata Cliq through product-led SEO initiatives. Led the product definition, UAT, and documentation for an internal WordPress plugin (integrating ChatGPT API + custom schema) automating product description and backlink content creation, reducing manual content operations by 70%.

SEO D2C Technical SEO WordPress Product Management

Digital Marketing Trainee

Velocity Insurance

May 2021 - Jul 2021 (2 months)

Advised leadership on a full-funnel marketing plan with a "10L budget, optimizing spend allocation across channels. This involved strategic planning and resource allocation to maximize marketing ROI.

Full Funnel Marketing Channel Marketing Marketing Planning Digital Marketing

Market Researcher

Lumiere Business Solution

Sep 2020 - Oct 2020 (1 month)

Conducted market research on digital payment trends, identifying product opportunities from consumer behavior. This involved analyzing market data and consumer insights to inform business strategies.

Market Research consumer behavior Data Analysis

Sales & Marketing Rep

Adarsh Textile Agency

Jan 2019 - Aug 2019 (7 months)

Acted as a liaison to enable trade between textile manufacturers and wholesalers. This role involved facilitating communication and transactions to ensure smooth business operations.

Sales Marketing Trade Facilitation Business Development

Education

Degrees, certifications, and relevant coursework

KJ Somaiya Institute of Management

MBA, Marketing

Completed a Master of Business Administration with a specialization in Marketing. This program provided a strong foundation in marketing principles, business strategy, and management.