At ArabyAds | Indahash, I lead product design across enterprise SaaS workflows for campaigns, analytics, reporting, partner operations, and payments. I led 15+ design initiatives and built and maintained a design system that reduced design debt by 60%.
I simplified payout and revenue configuration with a rule-builder approach, cutting configuration time by 30%. Before ArabyAds | Indahash, I designed data-heavy products at Classic Informatics and shaped automotive marketplace experiences at MYNEWCAR India.

