Ashmina Lamichhane
@ashminalamichhane
Visual designer passionate about socially driven design and community engagement.
What I'm looking for
I am a visual designer with a strong background in branding, editorial, and digital design. My research-led practice delves into identity and community, utilizing participatory methods to create impactful designs. I thrive in environments that prioritize purpose, inclusivity, and cultural sensitivity, and I am eager to collaborate with like-minded teams.
Throughout my career, I have successfully contributed to various projects, including designing motion graphics for Chillosophy and creating bespoke poetry books for independent clients. My work has not only enhanced brand identities but also resulted in measurable increases in engagement and sales. I am committed to using my skills to foster meaningful connections through design.
Experience
Work history, roles, and key accomplishments
Graphic Designer
Chillosophy IN
Oct 2024 - Present (7 months)
Created motion graphic animations and illustrated seasonal greeting cards and website banners. Designed ads across multiple META platforms that resulted in a 42.1% increase in website traffic. Edited product images and collaged style boards on Photoshop for website publication.
Visual Identity Designer
Mamèmi Ceramics
Jul 2024 - Present (10 months)
Designed the brand identity for a ceramic studio and filmed/photographed over 300 media library assets for online content. Collaborated with an illustrator/animator to develop an icon logo and over 10 Instagram animated reels. Taught social media techniques to ensure the branding continued after our departure, resulting in a 200% increase in engagement.
Book Designer
Independent Client
Jan 2024 - Present (1 year 4 months)
Designed a bespoke poetry book print for a Nepali writer, producing 23 handmade books that were exhibited to over 50 people. Liaised with the client through interviews to refine the work process and offered strategic guidance on increasing time efficiency. Used Excel to create a data-coded poem table using colours, themes, and number scales to organize a structure.
Project Manager/Lead Designer
Bliss Restaurant
Oct 2023 - Present (1 year 7 months)
Designed menus for both takeaway and in-house dining experiences, resulting in a 5% increase in sales in two months. Delegated tasks to a team of 2 to produce over 10 social media deliverables to meet a three-week deadline.
Education
Degrees, certifications, and relevant coursework
Royal College of Art
MA, Visual Communication
2021 - 2023
Activities and societies: Varley Awards Nominee
Studied Visual Communication, nominated for the Varley Awards.
Kingston University
BA, Graphic Design
2018 - 2021
Grade: 2:1
Completed a Bachelor of Arts in Graphic Design.
Tech stack
Software and tools used professionally
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