Ashish Gudelli

I've designed digital products for fintech, healthcare, SaaS, and consumer experiences at Infimatrix Technologies, including a B2B fintech platform supporting ₹1,500Cr+ AUM. I translated spreadsheet-heavy financial operations into structured workflows across connected product modules.

At Toothsi, I redesigned the Admin Portal and Planner Dashboard, replacing a Google Forms-based production workflow with a structured internal system. My research and interface work introduced a visual tooth chart and clearer information hierarchy to address wrong-tooth selection, the largest source of procedure errors.

I'm currently working directly with the founder at Pawar Agro to evolve its brand identity, packaging system, and digital storefront. I've built reusable visual, typography, pattern, and packaging guidelines across 25+ SKUs while improving product discovery, pricing, product pages, and guest checkout.

I enjoy simplifying decision-heavy interfaces through research, interaction design, prototyping, and design systems, while partnering closely with founders, stakeholders, and engineering teams.