
Arya Sivaraj
@aryasivaraj
Senior Product Designer at Dieture who designed MAMA AI and a reusable conversational UI system for AI-driven experiences.
What I'm looking for
At Dieture, I designed MAMA AI, a conversational experience that pairs natural-language interaction with contextual, actionable UI. I also created a Generative UI and conversational widget system defining reusable patterns, interaction states, triggers, data requirements, and AI-to-UI behaviors.
At WongDoody, I redesigned a manufacturing client's claim management system through user research, heuristic evaluations, and iterative prototyping. I also designed data-driven dashboards for P&G using Power BI.
As a Design Consultant at BURBC., I developed responsive design systems in Figma that streamlined developer handoff and supported design consistency. I hold an MSc in User Experience Design from Birmingham City University.
Experience
Work history, roles, and key accomplishments
UI/UX Interaction Designer
Dieture
Nov 2025 - Present (11 months)
Led end-to-end UX design for mobile product experiences, including designing MAMA AI, a conversational AI experience, and creating a Generative UI and conversational widget system. Streamlined complex UX flows through heuristic evaluation and iterative design reviews.
Design Consultant
BURBC.
Aug 2024 - Nov 2025 (1 year 3 months)
Improved onboarding and dashboard usability for a healthcare app, reducing navigation time by 30% in testing. Developed responsive design systems in Figma and partnered with UK clients to align business goals with user needs.
UX Designer
Enactus Birmingham
Sep 2023 - Jan 2024 (4 months)
Designed wireframes and prototypes that streamlined content discovery and increased engagement. Conducted a UX audit of Enactus Birmingham's website, enhancing navigation and accessibility.
Senior Experience Designer
WongDoody
Jan 2022 - Aug 2023 (1 year 7 months)
Led visual design for Canada's leading automobile insurance portal, redefined a claim management system for a manufacturing client, and designed data-driven dashboards for P&G using Power BI. Collaborated across UX, development, and business teams using Figma, Sketch, and Jira.
Built foundational expertise in UX research, interaction design, and prototyping across enterprise and consumer digital products. Promoted to Senior Experience Designer in 2022 following the acquisition of the design wing by WongDoody.
Education
Degrees, certifications, and relevant coursework
Birmingham City University
Master of Science, User Experience Design
Master of Science in User Experience Design from Birmingham City University, completed in September 2023.
St. Joseph's College of Communication
Bachelor of Arts, Animation & Graphic Design
Bachelor of Arts in Animation & Graphic Design from St. Joseph's College of Communication, completed in April 2019.
Kendriya Vidyalaya
High School Diploma, General Studies
High School Diploma from Kendriya Vidyalaya, completed in January 2015.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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