Open to opportunities

arsh afroz

@arshafroz

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Product strategist driving user-centered roadmaps, go-to-market execution, and data-driven growth.

Pakistan

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What I'm looking for

I seek a product role where I can drive user-centered roadmaps, collaborate cross-functionally, lead market launches, and scale adoption while growing into broader product leadership.

I am a product strategist with a strong record in roadmapping, market research, and cross-functional leadership, focused on delivering user-centric products and measurable business results.

I have led A/B testing, go-to-market launches, and enterprise adoption efforts—guiding 2,000+ employees and optimizing features for thousands of users, which produced high satisfaction and reduced support tickets and escalations.

I combine analytical rigor with clear stakeholder communication, having developed training programs, QA frameworks, and escalation workflows that improved platform reliability, cut resolution times, and supported successful market expansion.

Experience

Work history, roles, and key accomplishments

Customer Product Specialist

Tapcheck

Aug 2024 - Aug 2025 (1 year)

Guided 2,000+ employees and HR stakeholders to boost adoption and sustained engagement of a financial wellness platform, achieving 95%+ customer satisfaction and a 30% reduction in recurring support tickets through product improvements.

Customer Success Product Support Data Analysis Stakeholder Management Cross Functional Collaboration

Junior Product Strategist

Payactiv

Sep 2020 - Aug 2024 (3 years 11 months)

Led A/B testing for PayActiv 2.0 with 3,000+ users to optimize features (96% positive rating), supported market expansion into Myanmar, and reduced escalation resolution time by 20% through process improvements.

A B Testing Product Strategy Go To Market User Research Escalation Management Cross Functional Team Leadership Process Improvement

Project Manager

Artiso Official

Jan 2020 - Dec 2020 (11 months)

Spearheaded business development and partnerships to increase event bookings by 30%, reduced project delays by 50% through market research and streamlined proposals, and led cross-functional teams to deliver events.

Project Management Business Development Market Research Proposal Writing Event Management Timeline Optimization Team Leadership

Tier 2 Escalation Specialist

Payactiv

Resolved high-priority escalations to improve platform reliability and partnered with engineering/QA to cut escalation resolution time by 20% through root-cause analysis and workflow creation.

Root Cause Analysis Incident Management Workflow Design Customer Support Cross Functional Collaboration SLA Management

Quality Assurance Analyst

Payactiv

Implemented QA frameworks for financial services, designed targeted test cases that improved accuracy and user satisfaction by 15%, and streamlined testing workflows to enhance product quality.

Quality Assurance Process Improvement Financial Services Cross Functional Collaboration

Education

Degrees, certifications, and relevant coursework

National University of Sciences & Technology

Master of Arts, Developmental Studies

2021 - 2023

Grade: 3.7/4.0

Master's in Developmental Studies with a thesis examining the impact of natural resource exploitation on environmental stability in conflict-prone Baluchistan, Pakistan.