Arjun Kumar

As a Product Designer at AKQA, I have worked extensively on multiple projects for Verizon's Prepaid app. I designed the user flow for seamless integration of a smartwatch line into Verizon Prepaid accounts. I also led the redesign of various landing pages by integrating a new visual identity to make Verizon Prepaid stand out from the rest of its competitors.

I have successfully built end-to-end digital experiences for them, by mapping user journeys, conducting user research, creating interactive prototypes, and refining products through user testing and feedback. I designed the milestones experience of the Verizon Visa Card dashboard to gamify cashback redemption.

I built experiences for clients in industries encompassing healthcare, technology, food/beverage, real estate, and the arts. I worked directly with clients to understand their vision and translate it into compelling design concepts. For instance, I led the design of the UX, wireframes, UI, and visual design for the mobile application and dashboard of MediaVax.

At Bartle Bogle Hegarty India, I worked on digital campaigns for a range of Nestlé products: The Nescafé Get Started Kit, Maggi Baked Noodles, and Kit Kat. My experience in working with diverse products and creating an effective visual language for social media platforms has sharpened my ability to adapt swiftly to varying project requirements.

I designed digital advertising campaigns for all of the brands under The Coca-Cola Company: Coke, Thums Up, Sprite, smartwater, Maaza, and Zico. I also designed a unified visual language for the launch of the Thums Up Charged beverage in India. Created YouTube ads, social media posts, and stories for the digital campaign.

Grade: 4