Aris Rishana
@arisrishana
Product & brand designer with 6+ years building DeFi and AI experiences from concept to launch.
What I'm looking for
I’m a Product & Brand Designer with 6+ years of experience across branding, Web3, and AI environments. I specialize in developing early-stage products from concept to launch, working closely with founders and engineers in cross-functional teams.
As a sole designer on several projects, I lead end-to-end design across product interfaces, brand systems, and marketing assets. I’m comfortable aligning design decisions with business objectives, then translating that direction into execution through no-code development (Framer) and workflow automation.
In my recent roles, I led end-to-end design for multiple DeFi product launches and supported YSL.IO’s $400K token sale and strong TVL growth. I also built an automated funnel (Cal.com + n8n + GoHighLevel CRM) that generated 10+ qualified appointments per month during active campaigns.
I’m at my best when I can blend usability, brand consistency, and fast iteration—prototyping high-fidelity concepts, refining based on user feedback, and shipping improvements quickly. I enjoy creating interactive, demo-driven experiences that help users understand value before they book.
Experience
Work history, roles, and key accomplishments
Logo & Brand Identity Designer
99designs & DesignCrowd
Feb 2019 - Present (7 years 4 months)
Created modern, minimalist logo and brand identity systems for international clients, translating vision into market-ready visual assets. Won 20+ logo and branding contests on 99designs and DesignCrowd against large pools of designers.
Lead Product & Brand Designer
888 Studio
Oct 2024 - Aug 2025 (10 months)
Designed and launched an interactive Framer homepage with a live AI Voice Agent demo, enabling leads to test deliverables in under 30 seconds before booking. Built an automated funnel with Cal.com, n8n, and GoHighLevel CRM, generating 10+ qualified appointments per month during active ad campaigns.
Lead Product & Brand Designer
Xenify
Mar 2021 - Oct 2024 (3 years 7 months)
Led end-to-end design for three DeFi product launches, supporting YSL.IO’s $400K token sale and strong TVL growth. Produced high-fidelity prototypes and UI specifications, enabling minor updates within 24 hours and major features within 2+ days, while resolving most issues within 24 hours through user feedback collaboration.
Education
Degrees, certifications, and relevant coursework
STIKOM Poltek Cirebon
Bachelor's degree, Informatics Engineering
2016 - 2021
Grade: GPA: 3.65
Earned a bachelor's degree in Informatics Engineering (2016–2021) with a GPA of 3.65.
Availability
Location
Authorized to work in
Website
arisrishana.workJob categories
Skills
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