Open to opportunities

Arina Serbina

@arinaserbina

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Experienced content manager and SEO copywriter specializing in e-commerce.

Moldova

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What I'm looking for

I seek an e-commerce/content role where I can lead content quality, optimize product listings, mentor a team, and drive measurable growth.

I am an experienced content manager and SEO copywriter with a strong background in e-commerce platforms and marketplace optimization. I have led content teams and managed full product upload cycles, focusing on accurate, conversion-oriented product pages.

My hands-on skills include product card creation, image retouching, SEO-friendly descriptions, and performance reporting; I’ve worked directly with marketplace tools such as Rozetka, eMAG, and a proprietary CMS.

Earlier in my career I worked as an editor, SMM specialist, freelance copywriter and illustrator, producing web content, social campaigns, and visual assets for diverse clients and publications.

I bring creativity, attention to detail, leadership experience, and adaptability to fast-paced environments, and I am committed to improving content performance and user experience on e-commerce platforms.

Experience

Work history, roles, and key accomplishments

Lead Content Manager

Casa Curata

Apr 2022 - Jul 2025 (3 years 3 months)

Managed full cycle of product uploads and content operations for an online shopping platform, supervised a team of content managers, and prepared performance reports to improve listing quality and accuracy.

Content Management Product Listing Optimization Image Editing Team Leadership Data Reporting

Copywriter & Illustrator

Freelance

Jan 2019 - Dec 2022 (3 years 11 months)

Provided SEO copywriting, website content, and illustrations for multiple clients and platforms, delivering tailored content and visual assets to support marketing and brand needs.

Copywriting SEO Illustration Content Strategy Client Communication Content Adobe Photoshop

Content Manager

Rozetka.md / eMAG Marketplace

Jul 2021 - Jan 2022 (6 months)

Maintained and optimized product listings for marketplace platforms, created SEO-friendly descriptions, and ensured accuracy and consistency of product information and visuals.

Marketplace Management Data Verification CMS Ecommerce

Editor

Mamaplus.md

May 2019 - Dec 2020 (1 year 7 months)

Wrote, published, and formatted original articles on parenting and lifestyle topics, selected visuals, and structured publications to engage readership.

CMS

SMM Specialist

Zenith Media

Oct 2018 - Nov 2019 (1 year 1 month)

Created and published social media content, launched targeted ad campaigns and interactive content, and prepared creative briefs and copy for designers and advertising scripts.

Social Media Management Paid Advertising Content Creation Campaign Strategy Copywriting Creative Briefing Analytics

Freelance Journalist

Sanatate / InStyle

Jun 2016 - Sep 2016 (3 months)

Researched and wrote feature and promotional articles across various genres for print and online magazines, meeting editorial standards and deadlines.

Journalism Feature Writing Research Interviewing Editorial Standards

Education

Degrees, certifications, and relevant coursework

Moldova State University

Bachelor’s in Journalism & Communication Sciences, Journalism & Communication Sciences

2015 - 2018

Activities and societies: Additional Investigative Journalism courses with RISE Moldova (2015–2018); Media Literacy Conference, Diversity Center (2016).

Completed a Bachelor’s degree in Journalism and Communication Sciences with coursework in journalism, media studies, and communication.