At Atolls, I design a white-label coupon and deal platform serving more than 50 publisher brands across web, iOS, Android, and internal tools. I led experiments that increased CTR by 8% and E2V by 10% across more than 364,000 sessions.
I also led a multi-brand design system rebuild that supported four products, reached 75% adoption, and enabled more than 50% faster feature development. I established WCAG 2.1 AA accessibility standards and clearer implementation guidance.
At ZEN Rooms, I redesigned the core booking journey, increasing conversion by 16% across more than 10,000 sessions. I also designed a 0-to-1 native app experience and led product definition and design for a hotel revenue-management product.
My background includes product design and iOS development, and I use that technical perspective to consider constraints early. Recently, I designed and built Figlets MCP, a local-first AI interface for Figma design systems.

