Aparajita Roy
@aparajitaroy1
Social Media Manager at Gam’s & Associates, shaping restaurant brand stories through short-form video and content strategy.
IndiaWhat I'm looking for
At Gam’s & Associates, I manage social media strategy and content creation for a growing restaurant chain. I craft visual and narrative brand storytelling intended to drive footfall and digital engagement.
I develop short-form video, food photography, and trend-driven campaigns that showcase culinary experiences. I also manage online communities and influencer partnerships to support brand loyalty and organic reach.
At Business Standard, I worked as an Advertising Executive, developing print and digital advertising solutions and campaign strategies with corporate brands and agencies. I also used market insights to optimize ad spend and worked to exceed sales targets.
At Alex at doorstep (ads), I managed social media platforms and planned content calendars aligned with branding goals. I created platform-specific captions, scripts, and visuals, and edited video content using AI-supported tools.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Gam’s & Associates
Mar 2026 - Present (7 months)
• Brand Storytelling: Crafting a compelling visual and narrative identity for a multi-location restaurant brand to drive footfall and digital engagement.
• Content Strategy: Developing high-quality short-form video, food photography, and trend-driven campaigns that showcase culinary excellence and guest experiences.
• Community Growth: Managing active online communities and influencer partnerships
Advertising Executive
Business Standard
Oct 2024 - Mar 2026 (1 year 5 months)
• Strategic Ad Placement: Driving brand visibility through high-impact print and digital advertising solutions in one of India's leading financial dailies.
• Client Success: Partnering with corporate brands and agencies to craft bespoke campaign strategies that reach a premium, decision-making audience.
• Market Insights: Leveraging deep industry knowledge to optimize ad spend and maximize ROI for
Social Media Manager
Alex at doorstep (ads)
Jul 2023 - Sep 2024 (1 year 2 months)
• Managed and optimised social media platforms using AI-assisted tools for content ideation, scheduling, and performance tracking
• Planned and executed content calendars aligned with branding goals and audience engagement strategies
• Edited and enhanced video content using AI-supported editing tools to improve quality, pacing, and reach
• Created platform-specific captions, scripts, and visua
Education
Degrees, certifications, and relevant coursework
Rabindra Bharati University, Kolkata
Master's degree, Journalism and Mass Communication
2022 - 2024
Women's Christian College
Bachelor of Arts - BA, English
2019 - 2022
Women's Christian College
Bachelor's Degree, English Honours
2019 - 2022
CGPA – 6.3
Sri Ram Narayan Singh Memorial High School
Higher Secondary Examination (ISC), Commerce
2018 - 2019
Percentage – 60.5 %
Sri Ram Narayan Singh Memorial High School
Secondary Education (ICSE), Commerce
2016 - 2017
Percentage – 72.2 %
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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