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Anurag KumarAK
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Anurag Kumar

@anuragkumar7

Product Designer with 9+ years crafting user research–driven UX and interaction design for multi-platform digital products.

India
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What I'm looking for

I’d like to design user-centered, interaction-focused product experiences—turning research into wireframes, prototypes, and design systems that improve onboarding, retention, and engagement.

I’ve led product design at Pie App (NEWJ), working across multi-platform experiences for 1M+ users. Through user-centered design updates and data-driven research, I helped increase retention by 30%, while prototyping and a scalable design system reduced design debt and improved development speed by 20%.

Before that, I designed a real-time energy monitoring dashboard for Ohm Assistant at Sustlabs and IIT Bombay, improving engagement by 30% and supporting reductions in household energy usage. At Cashaa, I spearheaded UX strategy for a crypto trading platform, increasing daily transactions by 35% and improving wallet usability by reducing user errors by 20%.

Experience

Work history, roles, and key accomplishments

PN
Current

Product Designer

Pie App NEWJ

Aug 2021 - Present (5 years)

Led the design of a multi-platform product serving 1M+ users, increasing user retention by 30% through user-centered design updates and data-driven research. Collaborated with cross-functional teams to develop wireframes, prototypes, and a scalable design system, reducing design debt and improving development speed by 20%.

OB

Product Designer

Ohm Assistant Sustlabs, SINE, IIT Bombay

Jun 2020 - Jun 2021 (1 year)

Designed a real-time energy monitoring dashboard for Ohm Assistant, improving user engagement by 30% through intuitive data visualization and actionable energy insights. Led the UX/UI design for remote energy monitoring, enabling users to track appliance consumption and reduce household energy usage by 15%.

CA

Product Designer

Cashaa

Feb 2018 - May 2020 (2 years 3 months)

Spearheaded the design and UX strategy for a crypto trading platform with 1 million active users, driving a 35% increase in daily transactions within six months. Created a secure and intuitive wallet interface, improving transaction speed and reducing user errors by 20%.

AG

UX/UI Designer

Auxesis Group

Jan 2016 - Jan 2018 (2 years)

Developed visually appealing interface designs that adhered to web best practices, leading to a 40% increase in user task completion rates. Created 10 interactive prototypes and wireframes that facilitated user testing sessions with 50+ participants.

AL

UI Designer

Allyzone Softtech Private Limited

May 2013 - Dec 2015 (2 years 7 months)

Designed UI for 100+ 2D games across Android and iOS platforms, creating visually engaging and user-friendly interfaces that enhanced player experiences and boosted retention. Led the UI design for mobile apps and games, ensuring seamless interaction and consistency across devices.

Education

Degrees, certifications, and relevant coursework

TA

Toonz Animation Academy

Bachelor of Science, Design & Animation

2013 - 2015

Activities and societies: Relevant Courses: User-Centered Design, Interaction Design, Visual Communication.

Bachelor of Science in Design & Animation from Toonz Animation Academy from 2013 to 2015.

Tech stack

Software and tools used professionally

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