At Idea Bank, I analyzed customer and transactional data to find behavioral patterns, portfolio trends, and growth opportunities. I automated a bank-wide Power BI portfolio dashboard, moving reporting from Excel.
Through segmentation, cohort, and retention analysis, I identified churn and reactivation opportunities and evaluated acquisition channels and campaigns. My behavioral analysis also surfaced a high-potential customer segment that contributed to a targeted lending initiative generating ~UAH 8M in additional sales.
At SkyUP, I analyzed flight costs and maintained operational and ground-handling cost data, calculating costs for 100+ destinations and contributing to 4 UN-related programs. At Nestlé NBS, I created and executed 20+ structured test cases and participated in process automation and system improvement initiatives.
