At IncNeeds, I plan and run Meta lead-generation campaigns on a monthly ad budget of ₹5,00,000+. By reallocating budget to top-performing creative-audience combinations and refreshing creatives, I reduced average cost-per-lead by approximately 50%.
I also systematically A/B tested static, carousel, and video ads across lookalike, interest-based, and retargeting audiences. Alongside paid campaigns, I handle on-page and off-page SEO.
At Ideal Infrapromoters, I managed Facebook and Instagram lead-generation campaigns for residential and commercial real estate projects, focusing on qualified site-visit and enquiry leads. I coordinated email outreach using Mailchimp, GMass, and bulk mailing.
At Neev Overseas, I supported social media marketing and assisted with keyword planning and Google Ads setup. I also built and maintained websites on WordPress and Wix for internal and client projects.
