Looking for a job

Anisiia Potapova

@anisiiapotapova

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I build high-impact brand identities, digital experiences, and scalable design systems for global brands.

Russian Federation

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What I'm looking for

I'm looking to build distinctive brands and digital experiences from strategy through launch, collaborating with ambitious teams on scalable visual systems, web, campaigns, and AI-enabled creative workflows.

I've led brand, web, social, and paid creative for Buburuza, a US digital banking and fintech company. I redesigned social content systems, increasing engagement by 42% and organic reach by 35% in six months.

At Reputation House, I evolved the visual identity across digital, social, corporate communications, presentations, and client-facing materials. My reusable templates and guidelines supported 30+ assets while reducing presentation production time by 25%.

At Cheelee, I art-directed campaigns for a global Web3 platform with 15M+ users and built visual systems supporting 100+ digital assets each month. I integrated generative AI into creative workflows, reducing concept development and production time by approximately 30%.

Across 20+ freelance projects, I've partnered directly with founders to take brands, websites, campaigns, and presentation systems from strategy and concept through launch.

Experience

Work history, roles, and key accomplishments

Marketing & Digital Designer

Buburuza

Sep 2025 - Aug 2026 (11 months)

Led visual direction across brand, web, social and paid campaigns, building a consistent digital identity. Redesigned social media and introduced new content systems, increasing engagement by 42% and organic reach by 35% in six months.