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Anirban Banerjee

@anirbanbanerjee1

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Content manager at Sportskeeda Wrestling who increased average monthly reads by 50%.

India

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At Sportskeeda Wrestling, I headed the division, created the event coverage calendar, and managed a roster of 40+ writers. My content strategy increased average monthly reads by 50% across platforms.

I’ve written and edited wrestling, MMA, entertainment, and football coverage, and conducted athlete interviews that secured exclusives. As a YouTube scriptwriter, I researched and wrote scripts for channels whose videos reached more than 100 million views in total.

Experience

Work history, roles, and key accomplishments

Lead Writer and Content Management

Sportskeeda Wrestling

Jan 2022 - Jan 2026 (4 years)

Headed the division and created the content calendar for event coverage, managing a roster of 40+ writers. Increased average reads per month by 50% across platforms.

Content Strategy Content Calendar Team Management Competitive Analysis Google Trends TweetDeck

YouTube Scriptwriter

Wrestling Hub

Jan 2017 - Jan 2026 (9 years)

Researched and wrote engaging video scripts following channel policies, reaching over 100 million viewers across multiple channels.

Script Writing Research YouTube Content Creation

Entertainment Writer

Show Snob

Jan 2022 - Jan 2023 (1 year)

Created and edited pieces before publishing, while helping the site expert with the content calendar and social media integration.

Content Writing Editing Content Calendar Social Media Integration

Senior Editor, Interviewer, and Staff Writer

Sportskeeda Wrestling & MMA

Jan 2017 - Jan 2023 (6 years)

Served as final editor for published pieces, optimizing for audience engagement and virality. Secured exclusive interviews with MMA and wrestling athletes and produced 5-10 articles daily.

Editing Interviewing Content Writing SEO Audience Engagement

Video Content Management

Sportskeeda Wrestling

Jan 2021 - Jan 2022 (1 year)

Managed the Sportskeeda Wrestling YouTube channel, increasing subscribers by 200% in 6 months while coordinating with an international team of content creators.

YouTube Management Content Strategy Team Coordination Audience Growth