At Samsung Electronics, I oversee the digital commerce business for Mobile eXperience products in Canada, managing a $31M USD business and a $1.2M USD performance marketing budget. I plan and optimize campaigns across paid search, social, programmatic, and affiliate channels.
At HARMAN International, I managed demand planning across consumer audio product categories and led the monthly planning cycle. I aligned teams across sales, marketing, supply chain, and finance on forecasts and inventory positioning.
At Studio Distribution Services, I planned physical media sales for major retail accounts. I developed the Prime Day promotion strategy, which doubled year-over-year sales in my first year.
Earlier, I worked in sales planning and demand planning at WarnerMedia, Ferrara Candy Company, and Coca-Cola Bottling Co. Consolidated, and in retail planning and merchandising at Belk. I hold a Master’s in International Business from Hult International Business School.

