At Fidenet Comunicación, I lead and supervise the design team and coordinate design projects. I create and maintain style guides and design systems to keep digital experiences visually and functionally consistent.
I design and lay out websites and newsletters for different devices, and work with marketing and development teams to bring design solutions into use. I also collaborate with clients to understand their needs and translate them into effective designs.
Previously at Fidenet Comunicación, I designed interfaces and interactions for websites and mobile apps, created interactive prototypes in Figma, and worked on information architecture and responsive, accessible web layouts. I use usability testing, user research, and UX metrics to identify opportunities to improve the experience.
