I've led email and SMS design, strategy, build, and copy for ExpressionMed, creating its email templates and visual style from the ground up for a DTC brand.
At &BAM, I managed 6–8 client accounts across Klaviyo, Attentive, Shopify, and WooCommerce, building conditional email and SMS flows, pop-ups, coupon logic, and QA processes. I've shipped 240+ emails and 80+ SMS campaigns across my ecommerce work.
As a freelance designer and illustrator, I've created game assets for Parlini Land and designed DailyViv's brand identity, 24 app screens, and 22-icon system. Earlier, I was promoted to Creative Director at 21, hiring and leading a 15-person cross-disciplinary team.
