Roberto Fernández
@robertofernndez
Creative virtual assistant and visual identity specialist driving brand storytelling and social growth.
What I'm looking for
I am a Creative Virtual Assistant and Visual Identity Specialist with over 10 years of experience helping brands and entrepreneurs elevate their digital presence through strategic visual storytelling and social media management.
As CEO and Founder of Grafiloso since 2014, I lead creation and development of comprehensive brand identity systems, execute social media content strategies, and manage high-end visual assets including professional photography.
Previously I coordinated website operations for Nueva Prensa de Oriente, managing end-to-end digital presence, developing digital communication strategies, and coordinating multidisciplinary teams to deliver consistent digital assets.
I combine hands-on graphic design skills (logo design, Adobe Illustrator, Photoshop, photo editing) with content strategy, creative direction and workflow optimization to deliver tailored design solutions that drive engagement and business growth.
Experience
Work history, roles, and key accomplishments
Community Manager
Grafíloso
Dec 2013 - Present (12 years 1 month)
Founded and lead a creative agency providing brand identity systems and social media management that elevated clients' digital presence through strategic visual storytelling and streamlined creative workflows.
Website Coordinator
Nueva Prensa de Oriente
Jan 2009 - Dec 2013 (4 years 11 months)
Managed end-to-end digital presence of the newspaper website, improving visual design and executing digital communication strategies to strengthen regional audience engagement.
Journalist and Photographer
Enoriente.com
Jan 2007 - Dec 2008 (1 year 11 months)
Produced daily visual content and news photography, streamlining visual storytelling for real-time reporting and collaborating with teams to maintain high image standards for digital publishing.
Education
Degrees, certifications, and relevant coursework
Universidad Santa María
Bachelor's Degree, Corporate Social Communication
2003 - 2008
Activities and societies: Studied journalism and photography; developed digital communication and brand identity skills relevant to social media and visual storytelling.
Completed a Bachelor's Degree in Corporate Social Communication focusing on journalism, photography, and digital communication strategies.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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