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Roberto Fernández

@robertofernndez

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Creative virtual assistant and visual identity specialist driving brand storytelling and social growth.

Venezuela

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What I'm looking for

I seek roles where I can lead visual identity and social content strategy, collaborate with entrepreneurs, streamline creative workflows, and drive measurable digital growth.

I am a Creative Virtual Assistant and Visual Identity Specialist with over 10 years of experience helping brands and entrepreneurs elevate their digital presence through strategic visual storytelling and social media management.

As CEO and Founder of Grafiloso since 2014, I lead creation and development of comprehensive brand identity systems, execute social media content strategies, and manage high-end visual assets including professional photography.

Previously I coordinated website operations for Nueva Prensa de Oriente, managing end-to-end digital presence, developing digital communication strategies, and coordinating multidisciplinary teams to deliver consistent digital assets.

I combine hands-on graphic design skills (logo design, Adobe Illustrator, Photoshop, photo editing) with content strategy, creative direction and workflow optimization to deliver tailored design solutions that drive engagement and business growth.

Experience

Work history, roles, and key accomplishments

Current

Community Manager

Current

Grafíloso

Dec 2013 - Present (12 years 1 month)

Founded and lead a creative agency providing brand identity systems and social media management that elevated clients' digital presence through strategic visual storytelling and streamlined creative workflows.

Brand Identity Social Media Management Content Strategy Adobe Illustrator Adobe Photoshop Photography Visual Storytelling Creative Direction

Website Coordinator

Nueva Prensa de Oriente

Jan 2009 - Dec 2013 (4 years 11 months)

Managed end-to-end digital presence of the newspaper website, improving visual design and executing digital communication strategies to strengthen regional audience engagement.

Digital Marketing Graphic Design Visual Storytelling Content Management Team Coordination Photo Editing

Journalist and Photographer

Enoriente.com

Jan 2007 - Dec 2008 (1 year 11 months)

Produced daily visual content and news photography, streamlining visual storytelling for real-time reporting and collaborating with teams to maintain high image standards for digital publishing.

Photography Photo Editing Visual Storytelling Social Media Marketing Post production

Education

Degrees, certifications, and relevant coursework

Universidad Santa María

Bachelor's Degree, Corporate Social Communication

2003 - 2008

Activities and societies: Studied journalism and photography; developed digital communication and brand identity skills relevant to social media and visual storytelling.

Completed a Bachelor's Degree in Corporate Social Communication focusing on journalism, photography, and digital communication strategies.