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Anastasia ShubinaAS
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Anastasia Shubina

@anastasiashubina

Lead 2D/UI artist specializing in visual direction for casual mobile Match-3 games.

United Kingdom
Message

What I'm looking for

I seek a role leading art and UI for casual mobile games where I can direct visual style, mentor teams, and drive efficient, creative production.

I am a Lead 2D/UI artist with over seven years of experience creating visual direction, UI, and 2D art for casual mobile games, notably Match-3 titles. I lead art teams, mentor artists, and ensure consistent, high-quality visuals across gameplay and marketing.

I've developed and directed the visual style for multiple games, managed production workflows, and accelerated content creation by integrating AI tools like ChatGPT and Stable Diffusion. I produce high-performing ad creatives for Google, Meta, Unity, and AppLovin to boost user acquisition and brand visibility.

My background includes hands-on illustration, UI/UX design, matte paintings, and cross-platform Unity UI implementation. I prioritize cohesive art direction, efficient pipelines, and mentoring teams to deliver polished, commercially successful casual game experiences.

Experience

Work history, roles, and key accomplishments

RW
Current

Art Lead (Match-3)

Red Brix Wall

Mar 2025 - Present (9 months)

Developed and directed visual style for multiple casual match-3 titles, led and mentored the art team, and integrated AI tools to accelerate content creation while producing high-performing ad creatives for major ad networks.

JG
Current

2D/UI Artist

JoyCraft Games

Nov 2021 - Present (4 years 1 month)

Illustrated 2D character art, designed intuitive game UI and created cohesive icons, backgrounds and marketing visuals ensuring stylistic consistency across features and platforms.

JG

User Interface Designer

JoyCraft Games

Mar 2020 - Jul 2021 (1 year 4 months)

Designed cross-platform game UI and created 2D artwork and matte paintings for the Hot Wheels Infinite Loop racing title, and developed in-game icons and UI layouts for Unity.

CI

Web Designer

Citronium

May 2019 - Sep 2019 (4 months)

Designed mobile and web applications, promo pages and landing pages, and created logos and vector infographics to support marketing and product launches.

MP

Augmented Reality Interface Designer

Mari Machine-Building Plant

Feb 2019 - May 2019 (3 months)

Developed an intraoperative navigation system UI for minimally invasive operations using augmented reality, focusing on interface design for surgical workflows.

MP

Process Engineer

Mari Machine-Building Plant

Jul 2016 - May 2017 (10 months)

Developed technological documentation and route maps for installation and adjustment works and performed electrical parameter measurements to support production processes.

EG

2D Artist (Intern)

Elephant Games

Feb 2016 - Mar 2016 (1 month)

Produced concept art for characters and provided 2D artwork references for 3D character and environment development during an internship.

Education

Degrees, certifications, and relevant coursework

VO

VolgaTech

Master's degree, Software Engineering

2017 - 2019

Completed a Master's degree in Software Engineering with coursework and projects related to software development and engineering practices.

VO

VolgaTech

Bachelor of Engineering and Electronics, Engineering and Electronics

2011 - 2015

Earned a Bachelor of Engineering and Electronics with studies focused on electronic engineering and related technical disciplines.

Tech stack

Software and tools used professionally

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Anastasia Shubina - Art Lead (Match-3) - Red Brix Wall | Himalayas