I redesigned an e-commerce marketplace platform inspired by OLX/Dubizzle, using competitive analysis to identify gaps in seller trust, filtering, and notifications.
I translated research into user personas and stories, then designed information architecture and flows across 15+ screens, including seller verification, feedback, and order tracking.
For a furniture e-commerce mobile app, I used personas, empathy maps, and storyboards to shape the design. I created an accessible interface with dark mode and a bilingual Arabic/English design system.
As a Marketing & Media Associate at Enactus MTI, I designed social media posts and visual assets, and edited and produced video content for activities and campaigns.
