ANA PONZO

Produced several video/photo projects for brands, artists, and events; campaigns saw engagement increases of 25–40% across channels.
Directed and edited brand campaigns, wedding films, and music videos with fast turnaround.
Shot, edited, and delivered visual assets for e-commerce and social campaigns.
Problem-solved complex shoots: e.g., adapted lighting and editing on-location during live events

Shot daily product images and stylized beer pours for app and ad content; improved visual consistency across the product catalog.
Collaborated with creative writers to ensure visual storytelling matched campaign tone — led to 15% boost in app content engagement.
Communicated with warehouse staff to ensure product accuracy and managed end-to-end shooting workflow.

Consulted with clients to ensure brand-aligned high-end prints; helped increase client return rate by 20% with consistent quality.
Digitized and archived thousands of film negatives with zero data loss, improving access for returning customers and internal use.

Documented nonprofit work focused on incarcerated youth, producing photo essays used in fundraising campaigns that raised over $100K.
Navigated sensitive environments with discretion, delivering authentic and respectful visual stories.

Directed weekly thematic photoshoots for stock content used in international marketing campaigns.
Managed casting, styling, lighting, and studio logistics; cut pre-production time by 30% through process streamlining.
Cross-functional collaboration with retouchers and editors ensured final images matched brand goals and campaign specs.

Photographed high volumes of beauty products and conducted post-production editing.
Worked with the marketing team to create imagery for online catalogs that increased web sales by 15%.
Led on-set model shoots coordinating with stylists and producers to create cohesive visual campaign

Completed a professional certificate program in multimedia arts, gaining expertise in various digital media tools and techniques. Developed skills essential for modern content creation and production.

Acquired an Associate Degree in Commercial Photography, focusing on professional photographic techniques and industry practices. Developed a strong foundation in visual arts and commercial imaging.

Obtained a Highschool Diploma and completed a Foreign Language Program, building a strong academic foundation. Developed proficiency in additional languages, enhancing communication skills.