Anand Dhawan

I’m a Senior Software Engineer specializing in frontend-heavy systems and performance-critical product infrastructure. I own end-to-end development across client SDKs, backend services, and edge/CDN execution—turning complex product needs into low-latency, resilient systems.

At Wingify (VWO), I led the migration from a simple experimentation library to an event-driven experimentation and personalization system, removing scalability bottlenecks and enabling more complex use cases. I built and maintained a full-stack Edge Testing SDK by moving critical logic to CDN/edge infrastructure to reduce latency, owning client libraries, backend flows, and edge routing.

I’ve also driven measurable improvements in engineering performance and reliability. I redesigned build and release pipelines to cut build times by 40% and improve release stability, and I used micro-frontend patterns to split JavaScript into critical and non-critical bundles—improving load times and reducing performance-related customer complaints by 60%.

Beyond delivery, I focus on correctness and operational clarity: I built observability tools for funnel tracing and anomaly detection, reducing investigation time, and I optimized experimentation infrastructure to reduce analytics discrepancies by over 20% through better data consistency. I enjoy building developer tooling and advanced A/B testing flows that scale across customer-specific requirements.