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Ana Knezes

@anaknezes

Social Media Specialist at Publicis Group Skopje who created monthly Instagram and Facebook content plans for brands including dm drogerie markt.

North Macedonia

Message

At Publicis Group Skopje, I created content for clients including dm drogerie markt, Leerdammer, Pakomak, and Ananas.mk. I developed monthly Instagram and Facebook content plans aligned with each brand’s strategy.

Previously at Publicis Group Skopje, I wrote SEO-optimized content for Ananas.mk, along with commercial copy and PR articles published on external media and news portals. At Writers and Co. Singapore, I wrote SEO content that ranked within the first five Google search results, using Surfer SEO, Clearscope, and on-page optimization techniques.

My experience also includes creating PR materials and social media campaigns at LOKOMOTIVA - CENTRE FOR NEW INITIATIVES IN ART AND |CULTURE, and assisting with book preparation at MAGOR PUBLISHING HOUSE. I hold a Bachelor of Arts in General and Comparative Literature.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

Publicis Group

Oct 2024 - Oct 2025 (1 year)

Created content for clients including dm drogerie markt, Leerdammer, Pakomak, and Ananas.mk. Developed and executed monthly content plans for Instagram and Facebook, wrote engaging on-page content, and collaborated with media and SEO teams.

Content Creation Social Media Strategy Instagram Facebook SEO Cross Channel Communication

SEO Content Writer

Publicis Group

Jan 2023 - Oct 2024 (1 year 9 months)

Wrote SEO-optimized content for Ananas.mk to improve website search ranking and visibility. Created commercial copy and PR articles published on external media and news portals.

SEO Content Writing Copywriting PR Search Rankings

PR Assistant

Lokomotiva - Centre for New Initiatives in Art and Culture

Oct 2022 - Dec 2022 (2 months)

Created PR materials and maintained cooperative relationships with community representatives and media. Developed and optimized social media campaigns.

PR Social Media Campaigns Communication Skills Media Relations

Content Writer

Writers and Co.

Jan 2020 - Oct 2022 (2 years 9 months)

Regularly wrote SEO-optimized content to strengthen client's online presence. Produced content that ranked within the first five Google search results using Surfer SEO and Clearscope tools.

SEO Content Writing SurferSEO Clearscope On Page SEO

Junior Editor

Magor Publishing House

Jan 2019 - Oct 2019 (9 months)

Assisted in preparing books for final publication, coordinated with translators, proofreaders, and editors, managed deadlines, and ensured consistency, grammar, style, and overall quality of texts.

Editing Proofreading Coordination Deadline Management Quality Assurance