Open to opportunities

Amy Peterson

@amypeterson2

Message

Multidisciplinary designer driving measurable growth through branding, motion, and performance advertising.

United States

Message

What I'm looking for

I seek roles that combine creative design and performance marketing, where I can deliver measurable growth, collaborate cross-functionally, and scale creative systems.

I am a multidisciplinary designer with extensive experience creating branding, motion, and advertising solutions for clients across esports, entertainment, news, tech, agriculture, government, beauty, music, and art.

Since 2015 I have worked remotely as a freelance designer and at agencies, generating $250K+ in client revenue since 2021 and engaging over 5M+ people through clients' social channels.

As a Performance Advertising Designer at an EdTech SaaS startup, I implemented and optimized Meta (FB/IG) campaigns with pixel & CAPI integration, built reusable creative template systems, and delivered pilot campaigns that produced 8+ qualified bookings in under a week while improving lead quality.

I combine visual design tools and motion skills with data-driven advertising and UX-minded execution, producing assets from storyboards to final files that increase viewership, streamline assets, and support conversion-focused marketing goals.

Experience

Work history, roles, and key accomplishments

Current

Performance Advertising Designer

Current

SmartEnroll

Jan 2025 - Present (9 months)

Implemented and optimized Meta ads for private schools integrating pixel and CAPI, built reusable creative templates, and ran pilot campaigns that produced 8+ qualified bookings in under 7 days while improving lead quality.

Meta Ads Pixel & CAPI A B Testing Analytics Campaign Optimization

Current

Freelance Multidisciplinary Designer

Current

Matt Kenney's Design Co.

Jan 2015 - Present (10 years 9 months)

Provide branding, motion graphics, and advertising design for esports, entertainment, news, tech, agriculture, government, beauty, music, and art clients; generated $250K+ in client revenue since 2021 and increased average video viewership by 318%.

Branding Motion Graphics Video Editing Photoshop Illustrator After Effects Performance Optimization

Graphic Designer Intern

Bedel Financial

Jun 2024 - Aug 2024 (2 months)

Designed a 20+ page 35th-anniversary promotional magazine and created evergreen article layouts, newsletters, and fundraising event materials aligned to brand strategy for a $2B+ AUM wealth management firm.

Brand Design InDesign Adobe Creative Suite Print Design Storyboarding

Junior Graphic Designer

Studio 165+

Jan 2022 - Dec 2023 (1 year 11 months)

Conceptualized branding and advertising campaigns including logos, print, and social media content for clients, contributing to a GDUSA award-winning studio's client work and fast-paced delivery.

Branding Logo Design Print Design Illustration Adobe Creative Suite

Graphic Assistant

Parlour at Hazelwood

Jan 2021 - Dec 2022 (1 year 11 months)

Supported marketing initiatives by developing a new logo, pricing menus, and social media content while coordinating with hairstylists and supervising designers to drive local promotion.

Logo Design Branding Collaboration Adobe Creative Suite Communication