I led the end-to-end design of ADEMS Studio’s first e-commerce website, translating business goals and a premium brand identity into a responsive digital experience ready for online sales.
I work across discovery, competitive analysis, desk research, information architecture, user flows, wireframes, high-fidelity interfaces, and interactive prototypes. For ADEMS Studio, I created a scalable category architecture, refined designs through five rounds of founder feedback, and prepared the project for developer handoff.
I’ve also redesigned Sofi’s skincare homepage to improve content clarity and engagement, and designed Naviro, a mobile app for booking adventure travel experiences, including a reusable design system and interactive prototypes.
My Economics background and experience at the Ministry of Finance bring an analytical, data-driven perspective to design decisions. I formalized my self-taught UX/UI foundation through the Google UX Design Professional Certificate and independent client projects.
