Amitay Leopold

Originated campaign concepts and led execution across commercial video, photography, social and integrated advertising for Super-Pharm's brand portfolio. Directed AI-driven commercial content and video productions, combining generative workflows with hands-on art direction, motion, editing and post-production.

Led ideation, creative direction and execution for TWENTYFOURSEVEN's 360° brand output, including TVCs, video, photoshoots, digital and social. Created and helped execute AI-led campaign and content work using generative image and video workflows.

Led and curated creative output across marketing, social, video and OOH, setting the visual quality bar and defining seasonal and monthly creative direction. Created AI-driven content as part of the brand's creative output, working hands-on across concept development, generative image and video production, art direction, motion and post-production.

Art direction and ideation for the SS24 denim branded-content campaign with Culted Magazine.

Led creative and art direction for a luxury leather-bag campaign, shaping positioning and a distinctive visual world.

Led ideation, creative and art direction across global brand campaigns, OOH, film, image-making, shoots, marketing assets and design. Integrated generative AI into commercial creative production from its early adoption, using AI-assisted image and video workflows hands-on alongside established processes.

Art direction for a Greenpeace COP26 campaign and a new Secret Cinema experience in the US.

Art director and director of charity and explainer films for clients including Afya Tek and Atlantic Council.

Led ideation, creative direction and art direction for Sam Fender's The Dying Light promotional work, translating artist storytelling into a distinct visual execution.

Art direction and conceptual development for the adidas x Arsenal retro '93 jersey campaign with The Midnight Club.

Campaign briefs and executions across varied media for Huawei.

Created campaign and digital video work for Jameson, Just Eat, Twitch, Twitter and Spotify.

Art directed, concepted and executed the in-store screen for the flagship store in Shanghai.

Art directed, designed and animated 360° campaigns and assets including Timberland Construct:10061, Museum of London and Reverb by Hard Rock Cafe.

Created social video content and worked on the conceptual/design team for the company's US TV ad, followed by hands-on animation and compositing.

Directed and animated titles for a climate-change documentary and the short-film series Making It Up As You Go Along.

Directed and animated an explainer film about drug research for Alzheimer's symptoms.

Directed and art directed BT Help & Support videos and contributed to the conceptual/design team for a Johnnie Walker campaign.

Directed the music videos 'Brother Leo - Shine' and 'APRE - Backstreet'.

Consulted on visual direction and launch creative for the music platform, shaping the launch campaign, social content and design into a cohesive brand expression.

Alumni of the Visual Communication program at Bezalel Academy of Arts and Design.