Open to opportunities

A Mathur

@amathur

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Results-driven SEO consultant specializing in data-driven growth, technical SEO, and team leadership.

India

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What I'm looking for

I'm seeking a data-driven role where I can lead SEO strategy, mentor teams, and deliver measurable growth aligned with business goals.

I'm Alokita Mathur, a passionate SEO consultant who turns search strategy into measurable business growth. I combine technical SEO expertise with content and link strategies to improve visibility and conversions for clients across industries.

I have led SEO teams and managed end-to-end SEO programs—from technical audits and keyword research to on-page optimisation, link building, and analytics reporting. My recent roles include SEO Team Lead and SEO Consultant delivering ROI-focused campaigns for agencies and enterprise clients.

I bring hands-on experience with tools like Google Analytics, Search Console, SEMrush/Ahrefs, Microsoft Clarity, and Google Tag Manager, and I leverage data to prioritise work and demonstrate impact. I also plan and optimise paid campaigns via Google Ads and Meta Ads to complement organic strategies.

I'm results-oriented, enjoy mentoring teams, and collaborate closely with stakeholders to align SEO with business goals. I welcome opportunities to apply creative, data-driven marketing to help organisations scale their online presence.

Experience

Work history, roles, and key accomplishments

Current

SEO Consultant

Current

Global Insurance Solutions Pty Ltd

Aug 2024 - Present (1 year 1 month)

Provide strategic SEO consulting and execution for insurance products, improving site structure, content, and backlink profiles while driving lead generation via paid campaigns and analytics-driven optimizations.

SEO Strategy Keyword Research On Page Optimization Backlinks Google Analytics Google Ads Content Marketing

SEO Team Lead

Quint Digital Marketing Agency

Nov 2023 - Jul 2024 (8 months)

Led an SEO team to develop and implement data-driven roadmaps, technical audits, and link-building strategies that improved organic traffic and search rankings across client sites.

Team Leadership Technical SEO Keyword Research On Page Optimization Link Building SEO Reporting Analytics

SEO Team Lead

Gemius Studios Pvt. Ltd.

Oct 2022 - Nov 2023 (1 year 1 month)

Managed and mentored an SEO team, delivered technical and on-page SEO projects, and owned client reporting and quality checks to meet monthly plans and improve organic performance.

Team Management Technical SEO Keyword Mapping Off Page Optimization Google Analytics Project Planning

Digital Marketing Analyst

Gemius Studios Pvt. Ltd.

Jan 2022 - Nov 2023 (1 year 10 months)

Analyzed customer and web data to optimize campaigns, created dashboards and actionable insights, and supported SEO strategy development to improve campaign performance.

Data Analysis Google Analytics Dashboarding A B Testing SEO Strategy Reporting Campaign Optimization Data Visualization

Search Engine Optimization Manager

Gemius Studios Pvt. Ltd.

Jan 2021 - Jan 2022 (1 year)

Owned SEO strategy across brands including keyword research, schema and media SEO, off-page campaigns, and implementation of tracking to improve organic visibility and local presence.

Keyword Research Image Video SEO Off Page SEO Google Tag Manager Local SEO

Digital Marketing Expert

Nexsogen Technologies

Apr 2020 - Dec 2020 (8 months)

Executed on-page and off-page SEO, managed clients' social media accounts, created graphics and captions, and ran Facebook/Instagram ad campaigns to drive product and service awareness.

On Page SEO Off Page SEO Social Media Management Facebook Ads Instagram Ads Content Creation Campaign Optimization

Digital Marketing Specialist

FirstWire Apps

Apr 2019 - Mar 2020 (11 months)

Managed client social media using scheduling tools, planned and optimized campaigns, produced creative assets, created SEO-optimized content, and delivered performance reports.

Social Media Management Hootsuite Content Creation Creative

SEO Executive

Clickretina.com

Jul 2017 - Mar 2019 (1 year 8 months)

Owned website organic performance through keyword discovery, content specs, link-building strategies, and multi-tasked delivery to meet deadlines and quality standards.

Keyword Research Link Building Content Review On Page SEO Competitor Analysis Quality Assurance Organic Performance

Digital Marketing / SEO Intern

Clickretina.com

Jul 2017 - Oct 2017 (3 months)

Supported on-page and off-page SEO efforts, collaborated on content marketing, and contributed to improving organic search performance while learning industry trends.