At upGrad, I’m the founding and sole Visual Designer for SuperUp, a D2C product I joined before public launch. I built and maintain its Visual Direction Playbook for the AI, Creators, Small Business, and Personal Finance hubs.
I design SuperUp’s app visuals, icons, promotional creative, category and collection artwork, show artwork, and motion graphics. I also introduced animated show slates, now a core part of the content experience.
At CaRPM, I designed graphics and managed multimedia marketing campaigns across social media, along with brochures and promotional collateral aligned with brand guidelines.
Through freelance projects and work at Star Enterprises, I created graphic design, brochure, and marketing materials. I use Adobe Creative Suite, Figma, and Pixelmator Pro alongside ChatGPT, Claude, and Google Flow to support my design workflows.
