Allan Guese

@allanguese

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Professional with 12 years of digital marketing experience in both organic and paid search.

Philippines

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What I'm looking for

I am looking for a job that offers a dynamic and challenging environment where I can utilize my expertise in digital marketing and business process development. I am seeking a company that values innovation, encourages professional growth, and provides opportunities for career advancement.

I am a professional with twelve (12) years of digital marketing experience, specializing in both organic and paid search. Currently, I lead the design, creation, and delivery of marketing programs to support the expansion and growth of company products and services. I am adept at evaluating the needs of the consumer market and understanding how and where to acquire knowledge on consumer trends and demands.

As a Business Process Development Manager at Blue Bird Marketing Solutions, I identify, analyze, and create business processes through a set of tasks and activities that help accomplish business objectives. I develop best practices for business process improvements and assist in making business decisions relating to system implementation and modification. I also develop and maintain business process documentations that serve as references for QA, training documents, and project management. I coordinate with other teams to develop business process requirements and present analysis, solutions, and business cases to senior management.

With a Bachelor of Science in Electronics and Communications Engineering from the Polytechnic University of the Philippines, I have also worked as a Marketing Manager at JPDMarketing, where I was responsible for the development and project management of digital marketing campaigns, website development, and agency website. I have certifications in Google Ads, Google Analytics, Bing Ads, Hubspot Inbound, and SEMRush. I have expertise in PPC management, search engine optimization, funnel building, email marketing, landing page optimization, online reputation management, keyword research and analysis, project management, and more.

Experience

Work history, roles, and key accomplishments

Business Process Development Manager

Blue Bird Marketing Solutions

Led the design, creation, and delivery of marketing programs to support the expansion and growth of company products and services. Identified, analyzed, and created business processes through a set of tasks and activities to accomplish business objectives. Developed best practices for business process improvements and assisted in making business decisions relating to system implementation and modi

Digital Marketing Process Development Marketing Process Improvement Business

Marketing Manager

JPDMarketing

Responsible for the development and project management of digital marketing campaigns, website development, and agency website. Created, set standards, and ran quality assurance checks to ensure PPC Campaign conversions. Analyzed PPC/SEO reporting to drive KPIs and optimize campaigns. Oversaw projects, supervised day-to-day operations, and communicated deadlines and objectives to team members.

Digital Marketing Project Management PPC Search Engine Optimization Email Marketing Quality Assurance

Team Lead for Digital Marketing

RealPage Philippines, Inc.

Developed and managed digital marketing campaigns for different property managers. Set standards and ran quality assurance checks on SEM Text Ads. Analyzed SEM/SEO reporting to drive KPIs and optimize campaigns. Led, mentored, and trained a team of Digital Marketing Analysts. Oversaw projects, supervised day-to-day operations, and communicated deadlines and objectives to team members.

Digital Marketing Project Management SEO Quality Assurance Team Leadership Mentoring

Senior Media Manager

iWebmasters.com, Inc.

Developed and managed media strategy and execution of various online campaigns. Assessed user behavior and activity in relation to online media consumption.

Media Strategy Campaign Execution

Digital Marketing Analyst

RealPage Philippines, Inc.

Implemented online marketing campaigns, monitored websites' performance, and provided accurate and timely reports to management and clients. Conducted extensive keyword research and analysis, set up client websites optimized for Google My Business/Bing Places, and managed analytics accounts for clients.

Online Marketing Web Performance Keyword Research Website Optimization Management Analytics